Business Description

FCI is a Delaware corporation that was incorporated in February 1998. We operate The Great Frame Up franchise system (“TGFU”) as a division of FCI. FCI's and TGFU's addresses are 221 First Executive Avenue, St. Peters, Missouri 63376 and 3730 Kirby Drive, Suite 1200, #277, Houston, Texas 77098. From August 2004 until August 2009, FCI's address and TGFU's address in Missouri was 101 South Hanley, Suite 1280, St. Louis, Missouri 63105. Our address in Texas from February 2009 until May 2013 was 1400 Louisiana Street, Houston, Texas 77002, and from June 2013 until April 2014 was 1300 McGowen Street, Houston, Texas 77004.

Prior Experience

There are no other predecessors or parent companies that need to be disclosed in this Disclosure Document. All information contained in this Disclosure Document regarding the offer and sale of fran- chises applies only to such activity within the United States.

Business Offered

We also offer franchises under the name Deck The Walls (“DTW”), and franchises under the name Framing & Art Centre (“FAC”) through our subsidiary Mapleleaf, Inc. See below in this Item for more information on DTW and FAC. This Disclosure Document is only for the offer of The Great Frame Up franchises, and not for the offer of DTW or FAC franchises. FCI Holdings Company, Inc. ("FCIHC") is a Delaware corporation, incorporated in February 2004. In March 2004, FCIHC acquired 100% of the stock of FCI. FCIHC has never offered franchises under its name or any other name, and its sole assets are FCI and the affiliates in this Item. The address of FCIHC is 221 First Executive Avenue, St. Peters, Missouri 63376. The Company's agents for service of process are disclosed in Exhibit A. We have sold franchises for the operation of retail stores known as "The Great Frame Up" since January 2007. As of December 31, 2018, there were 72 franchised units and no Company- owned units operating under the name "The Great Frame Up." The Great Frame Up retail stores offer frames, framing services, and related products. The Great Frame Up franchisee operates the franchise pursuant to The Great Frame Up System, which includes the Company's standards, specifications, methods and procedures. The System also includes the use of the trademark and trade name "The Great Frame Up." The services and prod- ucts of The Great Frame Up stores are offered to all segments of the public, and the stores are generally located in strip centers. There are no regulations specific to the services and products offered by The Great Frame Up stores, except for laws or regulations which apply to retail businesses generally. The Company offers existing The Great Frame Up franchisees the opportunity to establish a showroom store. All information in this Disclosure Document is applied to the purchase of a showroom store unless specifically and otherwise stated. The Company offers a Market Unit Addendum ("MUA") to the Franchise Agreement. Under an MUA, you are required to open one full store within 12 months of signing a The Great Frame Up Franchise Agreement, and 2 stores within 30 months after you open your original The Great Frame Up Store. All information in this Disclosure Document applies to the MUA unless specifically and otherwise stated. You will compete with other stores and online businesses that offer a wide range of frames, prints, and framing services, similar to those offered by The Great Frame Up stores, including stores which may be located in the same strip center as your The Great Frame Up franchise. Existing or new competitors in the market may offer similar goods and engage in aggressive promotion which may include discounting.

Initial Fees

Except as described in this Item, all new franchisees pay a $30,000 lump sum franchise fee when they sign the Franchise Agreement. Veterans of the United States military forces who have been honorably discharged pay a reduced franchise fee of $25,000 in a lump sum when they sign the Franchise Agreement. There are no refunds under any circumstances. Currently, existing The Great Frame Up franchisees may purchase a second franchise or a showroom store with no initial franchisee fee, but must pay a $2,000 administrative fee. The administrative fee is not refundable under any circumstances. If you sign an MUA, you will pay the initial franchise fee of $30,000 for your first store, and an administrative fee of $4,000 for the 2 showroom stores, in one lump sum, when you sign the MUA. There are no refunds if you do not open any one of the stores as stated in the MUA. Under certain circumstances, independently owned and operated art and framing stores may convert to a The Great Frame Up franchise store without paying a franchise fee. This Disclosure Document, however, is not an offer under The Great Frame Up Conversion Program.

Financing

The Company does not offer financing from any source or guarantee your obligations to third parties.

Franchisee Revenue and Profit

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of the franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the Disclosure Document. Financial performance information that differs from that included in Item 19 may be given only if: (1) a franchisor provides the actual records of an existing outlet you are considering buying; or (2) a franchisor supplements the information provided in this Item 19, for example, by providing information about possible performance at a particular location or under particular circumstances. We do not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management by contacting our Chief Financial Officer, Joseph A. Lynch, Franchise Concepts, Inc., 221 First Executive Avenue, St. Peters, Missouri 63376, telephone (866) 719-8200; the Federal Trade Commission, and the appropriate state regulatory agencies.