On January|2, 1996, the franchisor was incorporated as COUNTRY VISIONS, Inc., a California corporation. Our principal business address is 3333 Vaca Valley Parkway, Suite 700, Vacaville, California 95688. We have no predecessors or parent companies. Principals of COUNTRY VISIONS are the majority owners and managers of Corporate Visions, LLC and Chic Ventures LCC, both of which are California limited liability companies. As of the effective date of this Disclosure Document, Chic Ventures was not offering or selling goods or services in any line of business. However, Chic Ventures may from time to time operate the Stores under franchises granted by COUNTRY VISIONS. For purposes of certain disclosures under this Disclosure Document, any such Stores will be treated as company-owned stores because of this common ownership, even though they are franchised operations. Chic Ventures LLC does not sell franchises in any line of business or provide any goods or services to our franchisees. Corporate Visions, LLC also does not sell franchises in any line of business, but does provide certain products or services to our franchisees. Corporate Visions does not conduct the type of business the franchisee will operate, but does sell certain products to consumers through alternative distribution channels that are also sold from Stores. Corporate Visions, LLC's and Chic Ventures LLC's principal business address is 3333 Vaca Valley Parkway, Suite 700, Vacaville, California 95688. COUNTRY j VISIONS offers franchises for the establishment, development and operation of retail facilities called APRICOT LANE Stores (the “Stores”) that sell fashion apparel and accessories, bath and body products, decor, gifts, candles, and jewelry
COUNTRY , VISIONS offers franchises for the establishment, development and operation of retail facilities called APRICOT LANE Stores (the “Stores”) that sell fashion apparel and accessories, bath and body products, decor, gifts, candles, and jewelry. I Franchisees use our formats, procedures, methods and techniques collectively called the “System” which we I may change, improve and further develop in our discretion. The System includes various manuals, collectively referred to herein as the “Confidential Operations Manual”. Franchises operate under the mark “APRICOT LANE” and other trademarks, service marks, logos and commercial symbols authorized by COUNTRY VISIONS, (collectively the “Marks”). The business of operating the Store is sometimes called the “Franchised Business” in this Disclosure Document.
Franchises are offered under the terms of our Franchise Agreement (the “Franchise Agreement”) a copy of which is attached to this Disclosure Document as Exhibit B. The Stores operate within a specific area (the “Protected Area”) from a location approved by COUNTRY VISIONS and specified in the Franchise Agreement. The Stores are usually located in lifestyle strip centers, value retail centers, regional malls, neighborhood centers and other locations. j Certain franchisees may qualify to participate in our Shoptiques e-commerce platform program (the “Shoptiques E-Commerce Platform Program”). Through the Shoptiques E-Commerce Platform Program, qualifying franchisees may sell certain fashion apparel, accessories and other merchandise to customers through the Shoptiques e-commerce distribution channel. Qualifying franchisees will be those who are not in default under their franchise agreement(s) with us, meet our then-current criteria for participation, and submit all application and any other materials that we request, including a signed Shoptiques Participating Agreement, the current form of which is attached to this Disclosure Document as Exhibit B-1. In addition, COUNTRY VISIONS also offers a branded e-commerce platform program (the “Branded E-Commerce Platform Program”). Through this Branded E-Commerce Platform Program, qualifying franchisees may also sell certain fashion apparel, accessories and other merchandise to customers through an “Apricot Lane” branded e-commerce distribution channel (that either we or a third party operates). Qualifying franchisees will be those who are not in default under their franchise agreement(s) with us, meet our then-current criteria for participation, and submit all application and any other materials that we request, including a signed Amendment for Branded E-Commerce Platform Agreement, the current form of which is attached to this Disclosure Document as Exhibit B-2. COUNTRY: VISIONS has never operated a business of the type being franchised. Persons identified in Item 2 operated businesses selling home accessories and gift items from August 1991 until April 1995, including COUNTRY CLUTTER stores and similar stores under different names. COUNTRY VISIONS has offered franchises for the Stores since its formation in January 1996. All of the franchises were offered and operated under the name COUNTRY CLUTTER August 2004, when COUNTRY VISIONS adopted APRICOT LANE as an additional brand to be used for certain demographic segments and markets. From 1998 to 2007, COUNTRY VISIONS offered to qualified franchisees Christmas stores under the names CHRISTMAS CLUTTER and SANTA'S CLAUSET. COUNTRY VISIONS no longer offers any stores other than APRICOT LANE Stores. i Customers for the APRICOT LANE Stores are the general public including those shopping for fashion apparel and accessories, gifts, and impulse buyers. We believe that the market for the products and services provided by the Franchised Business is established. As is the case with retail in general, this business tends to be seasonal with the busiest period in the fourth calendar quarter. The Franchised Business will compete with other specialty retail businesses, including fashion boutiques, gift shops, and other businesses such as catalog and on-line sellers that offer products similar to those carried in the Franchised Business. I COUNTRY VISIONS' management believes that there are no regulations specific to the operation ofthe Franchised Business. However, you will need to comply with all federal, state and local laws applicable generally to the Franchised Business.
The standard initial franchise fee is $34,500. The franchise fee for a second and each additional franchise purchased is $15,000. Otherwise, the initial franchise fee and any subsequent fees paid for additional stores are uniform for all franchisees. During fiscal year ending December 31, 2018, we collected franchise fees ranging from $15,000 to $34,500. I If at the time you sign the Franchise Agreement no specific location has been determined for your Franchised Business, you will also sign Exhibit A to the Franchise Agreement, giving you an “open license” to establish the Franchised Business at a mutually agreed upon site in the future. In that case, you will pay us the initial franchise fee in two installments including a nonrefundable deposit of $5,000.00 on signing the Franchise Agreement and the balance upon the execution of the Landlord's letter of intent for a site approved by COLINTRY VISIONS (see Item 11 of this Disclosure Document for details about site selection and approval). Otherwise, the franchise fee is paid in full on signing the Franchise Agreement. The franchise fee is fully earned and non-refundable upon payment, except as expressly provided below in this Item 5. If we determine, in our sole discretion, that you or your designated manager are unable to satisfactorily complete the training program at our headquarters, we shall have the right to terminate the Franchise Agreement, and return the initial franchise fee less expenses incurred by COUNTRY VISIONS in providing training to you and other expenses incurred by COUNTRY VISIONS, not to exceed $5,000.00 or as stated in other provisions of the Franchise Agreement to the contrary. To obtain the refund you must execute a full release of claims against COUNTRY VISIONS and our affiliates and return to us all confidential or proprietary information you have received from us. You and Country VISIONS jointly determine when our representative will arrive to assist you with your store opening. If your Franchised Business is not ready when this representative arrives, we have the right to recall this person until we are satisfied that your Franchised Business is ready. If this happens, you must pay for the, costs of sending this person back to your Franchised Business to help you open. This includes the costs involved in changing airline tickets if necessary. As an alternative to recalling the representative, we have the right to have this representative remain on site, and in this instance, you agree to pay for added lodging and living costs for each day they are prevented from completing their tasks. We assess a plan review fee of $1,500.00 if you use an architect other than our recommended architect to draw up the plans for your Store and a construction-consulting fee of $1,500.00 if you use a contractor other than a recommended general contractor from our architect or us to build the store facility. These fees would be paid before opening the Franchised Business upon advising us of your decision to use another architect or contractor. These fees are uniform for all franchisees in these circumstances, fully earned on receipt and not refundable for any reason. We also assess an Outside Services Development Fee of $1,000.00 if you choose to use a Advertising or Promotions Agency or PR Firm other than COUNTRY VISIONS in house agency or approved advertising and public relations service providers which covers the additional required time necessary to get the outside services up to speed on use of our Marks and our advertising and social media tools. ^ We also typically provide visual merchandiser/store opener services for you at a cost, but may appoint a designated provider. Typical fees range from $200 to $450 per day plus expenses. If there is a schedule conflict, we would schedule and send one store opener representative for the training of staff and opening support for a period of 2 to 3 days as part of our visual merchandiser services. COUNTRY VISIONS will pay the store opener a daily fee and you will reimburse COUNTRY VISIONS for expenses, per diem food charges. These fees typically range between $1,500 - $4,000. Finally, we also assess a fee for your initial store marketing and POP package that you will purchase directly from our marketing department. We estimate that this fee will range from $1,500 to $1,800. This package contains all of the initial in-store display signage and holders, promotional/consumer loyalty cards, supplies, business cards and the initial materials needed for the gift card program. The fees described in this Item are uniform as to all franchisees who receive this offer
COUNTER VISIONS does not offer direct or indirect financing. We do not guarantee your note, lease or obligation.
The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the disclosure document. Financial performance information that differs from that included in Item 19 may be given only if: (1) a franchisor provides the actual records of an existing outlet you are considering buying; or (2) a franchisor supplements the information provided in this Item 19, for example, by providing information about possible performance at a particular location or under particular circumstances. This statement of average gross revenues of all Apricot Lane Stores above consists ofthe mean average of the reported gross revenues of the 54 franchised Stores that were open and operating during the entire 12-month period ending December 31, 2018. The statement excludes the 8 franchised Stores that opened during; 2018, 1 store that relocated and the 3 Stores that were closed for at least 2 months because of a relocation or hurricane damage. This financial performance representation also excludes the 12 franchised Stores that ceased operations during 2018. Ofthe 12 franchised Stores that closed in 2018, none were open for less than 12 months. 2. The Stores included in the statement are located in the following states: Alaska (1), California (3), Colorado (2), Connecticut (1), Florida (5), Iowa (2), Illinois (5), Kansas (2), Kentucky (1), Louisiana (1), Minnesota (5)', Montana (3), New York (1), North Carolina (3), North Dakota (2), Nebraska (1), Nevada (2), Ohio (1), South Carolina (2), Texas (4), Vermont (1), Virginia (1) and Wisconsin (5). 12 Stores opened in 2017, 6 Stores opened in 2016, 5 Stores opened in 2015, 3 Stores opened in 2014, 9 Stores opened in 2013, 6 Stores opened in 2012, and 13 Stores opened in 2011 or earlier. I 3. 25 of the 54 Stores included in this statement are located in California, Florida, Mirmesota, Texas, Wisconsin ‘and North Carolina where COUNTRY VISIONS Stores have established a market presence. If you open your Franchised Business in a new market, the Franchised Business will not benefit from any established trade identity in the local market derived from the presence and marketing activities of other COUNTRY VISIONS Stores in the local market. A COUNTRY VISIONS Store's gross revenues will vary significantly depending on a number of factors, including, among other things, the location of the: store, competition in the market, pricing decisions, the number of other nearby COUNTRY VISIONS Stores in the market, the level and types of marketing the store undertakes and the quality of management and service at the store. Also, a new COUNTRY VISIONS Store is likely to experience a start-up period before achieving stabilized revenues. 4. 18 of the 54 Stores included in this statement are located in a mall and 36 are at outdoor locations. The average gross revenues for the TOP 50% Apricot Lane Stores statement above consists of the mean average of the reported gross revenues of the 27 top franchised Stores that were open and operating during the entire 12-month period ending December 31, 2018. 2. The Stores included in the statement are located in the following states: Alaska (1), California (2), Connecticut (1), Florida (1), Illinois (3), Kansas (1), Louisiana (1), Minnesota (4), Montana (1), North Carolina (1); North Dakota (2), Ohio (1), Texas (4), Vermont (1), Virginia (1), and Wisconsin (2). 6 Stores opened in 2017, 2 Stores opened in 2016, 2 Stores opened in 2015, 1 Store opened in 2014, 3 Stores opened in 2013, 4 Stores opened in 2012, and 9 Stores opened in 2011 or earlier. 3. 10 of the: 27 Stores included in this statement are located in a mall and 17 are at outdoor locations. The average gross revenues for the BOTTOM 50% Apricot Lane Stores statement above consists of the mean average of the reported gross revenues of the 27 Bottom franchised Stores that were open and operating during the entire 12-month period ending December 31, 2018. i 2. The Stores Included in the statement are located in the following states: California (1), Colorado (2), Florida (4), Illinois (2), Iowa (2), Kansas (1), Louisiana (1), Minnesota (1), Montana (2), Nevada (2), North Carolina (3),| Nebraska (1), New York (1), South Carolina (1) and Wisconsin (3). 6 Stores opened in 2017, 4 Stores opened in 2016, 3 Stores opened in 2015, 2 Stores opened in 2014, 6 Stores opened in' 2013, 2 Store opened in 2012 and 4 Stores opened in 2011 or earlier. 3. 8 ofthe 27; Stores included in this statement are located in a mall and 19 are at outdoor locations. General we expect that new franchised COUNTRY VISIONS Stores will offer the same or similar products and services, and have similar characteristics, as the Stores included in these financial performance representations. The gross' revenues of the Stores (all of which are franchised) were derived from unaudited financial reports submitted by franchisees for the purpose of computing royalties and using a gross revenues definition identical to the one in Item 6. Prospective franchisees should be advised that no certified public accountant has audited these figures or expressed his or her opinion concerning then contents or form. ^ A COUNTRY VISIONS Store's gross revenues will vary significantly depending on a number of factors, including, among other things, the location of the store, competition in the market, pricing decisions, the number of other nearby COUNTRY VISIONS Stores in the market, the level and types of marketing the store undertakes and the quality of management and service at the store. Also, a new COUNTRY VISIONS Written substantiation for the foregoing financial performance representations will be made available to the prospective franchisee upon reasonable request. However, we will not disclose the identity or sales data of any particular COUNTRY VISIONS Store without the consent of that owner, except to any applicable state registration authorities. Some outlets have sold this amount. Your individual results may differ. There is no assurance that you'll sell as much. The financial performance representation figures do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the gross revenues or gross sales figures to obtain your net income or profit. You should conduct an independent investigation of the costs and expenses you will incur in operating your Franchised Business. Franchisees or former franchisees, listed in the Disclosure Document, may be one source of this information. Other than the preceding financial performance representations. Country Visions, Inc. does not make any financial performance representations. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management by contacting Terry Odneal, our Vice President of Franchise Development, at 3333 Vaca Valley Parkway, Suite 700, Vacaville, California 95688, (707) 451-6890 x 106, the Federal Trade Commission; and the appropriate state regulatory agencies.