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Business Description

HERLIFE Magazine, LLC (“we” or “us”) is a limited liability company that was formed on March 31, 2015 m the State of Kansas Our principal place of business is 7535 W 160'*' Street, Overland Park, Kansas 66085 We do business under our corporate name and under the name “HERLIFE Magazine ” We will refer to the person or corporate entity who buys this franchise as “you” or “your,” which includes all franchise owners and partners, if the franchisee is an entity We are offering franchises for the operation of businesses (the “Business” or “Franchised Business”) that produce a magazine geared toward women that is available free to the public and by direct mail subscriptions (the “Services”) We do not own any locations of the type being franchised We have offered franchises since March 2015 We have not conducted business m any other line of business We have not offered franchises m any other line of business Our agents for service of process are listed m Exhibit A

Prior Experience

Our predecessor. Her Life Magazine, LLC is a limited liability company that was formed on June 21, 2010 m the State of Kansas and offered franchises of the type being franchised since September 2010 to March 2015 Our predecessor's principal place of business was 7535 W 160th Street, Overland Park, Kansas 66085 Our predecessor had, since February 2014, licensed DMV Living, LLC (“DMV”), a Maryland limited liability company, to operate a business of the type being franchised Our first affiliate is KLP Enterprises, LLC, a Kansas corporation headquartered at our address (“KLP”) KLP has owned and operated a business of the type being franchised m Kansas since March 2015 Prior to March 2015, KLP was operated by an affiliate of our predecessor who operated a business of the type being franchised in Kansas since October 2007 Our affiliates have never offered franchises m this or any other line of business

Business Offered

We will offer “HERLIFE” franchises to qualified individuals and corporate entities for the operation of a business that produces a magazine geared toward women which is available free to the public and by direct mail subscriptions the public can get free publications of the magazines at local businesses such as boutiques, salons, medical offices, etc. As a franchisee, you will sell ads and market the magazine in local tampons, which will fund your franchised business Our franchise agreement (the “Franchise Agreement”), which is attached to this Disclosure Document as Exhibit C, gives you the right to establish and operate one Business The Franchise Agreement gives you the right to use the Proprietary Marks and the System solely with the operation of the Franchised Business, and solely within the territory granted to you We expect that you will operate your Franchised Business from a home office, if you are permitted to do so by local regulations

Initial Fees

You must pay to us an initial franchise fee of $35,000 in a lump sum when you sign the Franchise Agreement the initial franchise fee is fully earned upon receipt, and it is uniform. For all franchisees If you are unable to complete our initial training program to our satisfaction, we have the right to terminate the Franchise Agreement and refund the initial franchise fee to you, less our reasonable costs The initial franchise fee is not refundable under any other circumstances There are no other payments to or purchases from us or any affiliate that you must make before your Business opens

Financing

We do not offer direct or indirect financing we do not guarantee your note, lease or any other obligation

Franchisee Revenue and Profit

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the disclosure document Financial performance information that differs from that included in Item 19 may be given only if (1) a franchisor provides the actual records of an existing outlet you are considering buying, or (2) a franchisor supplements the information provided m this Item 19, for example, by providing information about possible performance at a particular location or under particular circumstances We do not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets We also do not authorize our employees or representatives to make any such representations either orally or in writing If you are purchasing an existing outlet, we may provide you with the actual records of that outlet If you receive any other financial performance information or projections of you future income, you should report it to the franchisor's management by contacting Tammy Crystal McDonald at 7535 W Ibo* Street, Overland Park, Kansas 66085 and (913) 402-6994, the Federal Trade Commission, and the appropriate state regulatory agencies