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Business Description

We were incorporated in California on September 12, 2002. We have a principal place of business at 16415 Addison Road, Addison Tower, Suite 410, Addison, Texas 75001, and we only do business under our corporate name and certain of the Marks (as defined below in this Item). We have been offering the franchises for the right to own and operate Consulting Businesses since November 2002.

Prior Experience

Our ultimate parent company is Montgomery Investment Co SA, a Luxembourg corporation with a registered office at 50 Esplanade in L-9227 Diekirch, Luxembourg (“Montgomery”). Through an administration process effective January 25, 2011, Montgomery acquired certain assets of Expense Reduction Analysts International, Ltd. (“ERAI”) in London, United Kingdom with a principal business address at Suite 24, 40 Churchill Square in Kings Hill, West Malling, Kent, ME19 4YU, United Kingdom. Montgomery is the holding company for us and our affiliates. Neither Montgomery nor ERAI has ever offered franchises. Our intermediate parent company is Evercertain Limited, a UK company: Company number - 04473131, incorporated on June 29, 2002 with a registered office at Suite 24, 40 Churchill Square in Kings Hill, West Malling, Kent, ME19 4YU, United Kingdom. Evercertain Limited has never offered franchises.

Business Offered

We have been offering the franchises for the right to own and operate Consulting Businesses since November 2002. In November 2002, we also commenced offering qualified individual franchises for the right to serve as an independent area representative (an “Area Representative Franchise”). Up until this year we previously referred to Area Representatives as “Area Developers.” We currently intend and expect to continue offering and selling Area Representative Franchises in the future under a separate form of disclosure document. The owner of an Area Representative Franchise will, at times, be referred to as an “Area Representative” in this Disclosure Document. Area Representatives may, but need not, invite Regional Franchisees to work with them on projects and act as a resource for the Regional Franchisees. As of December 31, 2018, we have 15 Area Representative Franchises and 130 Regional Franchises. A list of Area Representatives is included in Exhibit D. We have operated a business that is similar to the Area Representative Franchise that we offer since November 2002. We have also operated a Consulting Business since our incorporation in September 2002. We have no other businesses.

Initial Fees

The Initial Franchise Fee is $59,900 and is due in immediately available U.S. funds when you sign the Franchise Agreement. The Initial Franchise Fee is not refundable and is uniform for all franchisees, except those sold under the VetFran® initiative. We proudly offer VetFran® qualified veterans a discount of $5,000 off the Initial Franchise Fee

Financing

We do not offer direct or indirect financing. We do not guarantee your note, lease or other obligations

Franchisee Revenue and Profit

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets if there is a reasonable basis for the information, and if the information is included in the disclosure document. Financial performance information that differs from that included in Item 19 may be given only if: (1) a franchisor provides the actual records of an existing outlet you are considering buying; or (2) a franchisor supplements the information provided in this Item 19, for example, by providing information about possible performance of a particular location or under particular circumstances.