$30

Business Description

We are a limited liability company organized' in Delaware. Our principal business addfess is 800 Winneconne Avenue, Neenah, Wisconsin 54956. If we have an agent in your state for service of process, we disclose that agent in Exhibit E. We operate under our company name and the names “Adventures in Advertising” and “A! A.”

Prior Experience

We have offered franchises for ALA Businesses since May 2006. Ouf predecessors Pffefed franchises fPr ALA Businesses from May 1994 until March 2004. Neither we nor any of our affiliates has evef owned or operated any AIA Businesses of, except as described in this Item, offered franchises in any line pf business. A related cpmpany, AIA Services, LLC (“ALA Services”), cuffently Sells pfomoticnal products and related products and services through sales affiliates. AIA Sefviees also guarantees Pur obligations to you under the Franchise Agreement. AIA Services is our affiliate but, except for services offered under the Dual Branding Program (defined in Item 13), does not provide goods of services to franchisees or offer franchises in any line of business. AM. Services' prineipal business address is the same as ouf address. Our affiliate, OfficeZilla Franchise Company, LLC (“OfificeZilla”), offers and sells franchises to own and bperatei businesses that sell and distribute office essentials, including general office supplies, cleaning and breakroom supplies, office furniture, office technology equipment and supplies, and other products, and operate under the “OfficeZilla” name., OfficeZilla has offered franchises for OfficeZilla businesses since December 2017, and its predecessors offered franchises: for OfficeZilla businesses from May 2014 to Noveniber 2017. As of December 31, 2018, OfficeZilla had 27 franchised OfficeZilla businesses. OfficeZilla shares our principal business address. We do not engage in other business activities, except those described in this Item

Business Offered

We offer and sell franchises to own and operate businesses that sell promotional products, programs and services, as well as gifts and related promotional items, and operate under the “Adventures in Advertising” and “A!A” names. We call these businesses “AIA Businesses” and call the ALA Business that you will operate under the Franchise Agreement the “Business.” The products that AIA Businesses sell include imprinted items such as wearable goods, writing instruments, desk and executive accessories, calendars, buttons, badges, recognitipn awards and other products. Ifyou acquife a franchise from us, you may operate: your Business at any location (the “Premises”), and use some of our proprietary trademarks, service marks, trade names and other commercial symbols, all of which we may periodically modify (the “Marks”). You must operate the Business under our system for the offer and sale of advertising and promotional products, programs and services, which uses our methods, specifications, standards, formats and operating procedures, all of which we may further develop and modify (the “System”). Your Business must offer the products and services we specify

Initial Fees

You must pay us an initial franchise fee of $30,000 (except as described below for a Distributor/Sales Experienced Franchisee). Your initial franchise fee generally is nonrefundable; however, if your Net Billings (defined in Item 6) during the first Period of operating the Business are over $150,000, we will refund $15,000 of the initial franchise fee, A “Period” is the 12- month period (which may be Shorter during the last period of the Franchise Agreement's tenn) beginning on the date, or the anniversary of the date, which is the earlier of (a) the date upon which you submit your first order to the Order Processing System or (b) the date which is 90 days after the Franchise Agreement's signing date.

Financing

we provide working capital financing to you under the Order Processing System. Under the Order Processing System, we invoice your customers, administer the accounts receivable generated from your custbrhers (together with related assets, collectively the “Business Receivables”), process, payments received on your Business Receivables, and pay your suppliers and certain other fees from the Business Receivables we Collect. After we pay your supplier for an order and deduct the fees and other amounts which you owe to us and our affiliates under the Franchise Agreement and the Receivables Agreement, we remit the Net Proceeds (if any) to you. We charge interest on financed amounts, which we Call the Capital Access Charge, at the Capital Access Rate.,

Franchisee Revenue and Profit

the FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the disclosure documentv Financial performance information that differs from that included in Item 19 may be given only if (1) a franchisor provides the actual records of an existing outlet you are cortsiderihg buying; or (2) a franchisor supplernents the information provided in this Item 19, for example, by providing information about possible performance at a particular location under particulaf circumstances.