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Business Description

We are a corporation formed in The Commonwealth of Virginia on July 27, 2010 Our pnncipal business address is 1320 Central Park Boulevard, Suite 201, Fredericksburg, Virginia 22401 We conduct most of our franchised related activities, other than portions of training, from our Fredericksburg office We operate under our corporate name and the trademarks described in Item 13 (the “Marks") We do not do business or intend to do business under any other names We currently have no parent, predecessors or affiliates required to be included in this Item (except as provided below) Our agents for service of process are identified in Exhibit C of this disclosure document

Prior Experience

Our affiliate. Engineering For Kids, Inc (“EFKI”), whose principal business address is 2781 Jefferson Davis Highway, Suite 107, Stafford, Virginia 22554, first began operating an “Engineering For Kids” business in 2009 in Stafford, Virginia, and currently operates one Engineering for Kids Business in Virginia Engineering For Kids, Inc has not offered franchises in any line of busines

Business Offered

Engineering For Kids Businesses provide educational activities, namely, providing seminars, classes, camps, workshops, conferences, and programs in the fields of math, science, technology, and engineenng using specified business formats, methods, procedures, designs, layouts, standards, and specifications, items and products that we may designate or approve from time to time (“Programs”) We and our affiliate, EFKI, have developed a distinctive set of specifications and operating standards and procedures (collectively, the “System”) for Engineering For Kids (Businesses The distinguishing characteristics of the System include our professional image and high customer service standards, our standards, specifications and teaching methods for our Programs, Program materials, equipment, and supplies, which may include using course materials,, supplies and equipment that are designed and prepared according to our proprietary standards (together “Proprietary Materials”), our techniques for marketing and scheduling Programs, standards and specifications for educational materials and other related products for sale to customers (“Authorized Products”), and our techniques for identifying, recruiting and retaining qualified employees and instructors, the accumulated experience reflected in our training program and operating procedures, and distinctive exterior and interior design for those Engineering For Kids Businesses that operating from a central learning center These are not necessarily all of the elements of the System We may change, improve, add to, delete from and further develop the elements of the System from time to time Engineering For Kids Businesses include our “Home Based Business” format and a “Learning Center Based Business” format Under the Home Based Business format, am operator will provide Programs to customers solely at one or more sites that the operator locates and secures, and the operator does not build out its own EFK Center Location (which is described below) Each site must meet our standards and specifications, but the operator is not required to build-out the space or to othenwise maintain a permanent presence at the site (each a “Third Party Site”) Third Party Sites may include facilities, such as community centers andi parks and recreation centers, where the operator rents a portion of the facility for specific schedule of days or time slots, or other facilities, such as afterschool care centers and schools, at which the operator conducts Programs on a scheduled basis as an independent service provider Under the Learning Center Based Business format, in addition to receiving a license from us to operate at Third Parties Sites, the operator establishes an instruction facility and office at a location that will serve as the operator's permanent base of operations, will be devoted entirely to the operation of an Engineering For Kids Business, and will bear exterior “Engineering For Kids” signage (a “EFK Center Location”) Qualified persons may choose whether to become a franchisee using the Home Based Business format and operate only at Third-Party Sites, or to become a franchisee of a Learning Center Based Business and operate at Its EFK Center Location and at Third Party Sites A franchisee may not establish an EFK Center Location unless the franchisee obtains our approval and completes the EFK Center Location Addendum to the Franchise Agreement Unless otherwise indicated in this disclosure document, the term “Engineering For Kids Business” will refer to operations under both the Home Based Business and Learning Center Based Business formats and “Authorized Location” will refer to Third Party Sites and EK Center Locations Engineering For Kids Businesses may also offer and provide Programs and sell Authorized Products at the homes (or other facilities) of their customers (or persons who are referred by customers) Programs at Authorized Locations, so long as we have approved those Programs and Authorized Products for sale and use at children's parties, holiday and other celebratory events conducted outside of the Authorized Location(s) (“Special Events Services”) Our system includes the following products or services that we provide to our franchisees utilization of the core class curriculum, availability to purchase optional class curriculum, availability of products and supplies, training and supervision If you acquire a franchise, you must operate your Business and provide all services and products according to our business formats, methods, procedures, designs, layouts, standards, and specifications We identify the businesses operating under the System by means of the “Engineering For Kids” name and certain other trademarks, service marks, trade names, signs, logos, and other indicia of origin (collectively, the "Proprietary Marks”) We may designate other trade names, service marks, and trademarks as Propnetary Marks Unless otherwise defined in this disclosure document, all initially capitalized terms appeanng in this disclosure document have the same meaning as set out in the attached Franchise Agreement, which is included as Exhibit A

Initial Fees

When you sign your Franchise Agreement, you will pay us an initial franchise fee (“Initial Franchise Fee”) The Initial Franchise Fee is currently $22,500 unless either (a) you qualify for one of the 10% discounts described below, or (b) you wish to obtain a franchise for a “Half- Territory" in which case the Initial Franchise Fee is $11,250 (As described in Item 12 of this disclosure document, a standard “Territory” is a geographic area containing approximately 100 schools with grades including some or all of kindergarten through eight, and a “Half-Territory” will have approximately 50 schools of this type ) The Initial Franchise Fee must be paid in one lump-sum amount, will be fully earned when paid, and is non-refundable

Financing

We do not offer direct or indirect financing We do not guarantee your note, lease, or obligation

Franchisee Revenue and Profit

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the disclosure document Financial performance information that differs from that included in Item 19 may be given only if (1) a franchisor provides the actual records of an existing outlet you are considering buying, or (2) a franchisor supplements the information provided in this Item 19, for example by providing information about possible performance at a particular location or under particular circumstances