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Business Description

We are a Delaware corporation formed on November 21, 2017 We do business under our corporate, name and under the name “Museum of Illusions” Our principal business address is 33 Wood Avenue South, Suite 600, Iselm, New Jersey, 08330 We are engaged in the business of granting and supporting franchises to franchisees under the “Museum of Illusions” trade name and trademark

Prior Experience

We have no other business activities We began offering franchises in the United States in January 2018 We have never offered franchises in any other line of business

Business Offered

The “Franchise” offered by this Disclosure Document is for the right to own and operate a Museum of Illusions facility according to the terms of our “Franchise Agreement” which is attached to this Disclosure Document as Exhibit B A Museum of Illusions facility offers interactive, immersive and fun experiences driven by illusions and tricks that teach you about vision, perception, the human brain, and science (“Franchised Business”) A typical Franchised Business has at least 3,500 square feet of space You may not operate any business from the premises of the Franchised Business other than a Museum of Illusions business

Initial Fees

You must pay us an initial franchise fee of $100,000 which is payable in a lump sum when you sign the Franchise Agreement The initial franchise fee is imposed uniformly on all franchisees and is not refundable under any circumstances

Financing

We do not offer direct or indirect financing We do not guarantee your note, lease or obligation

Franchisee Revenue and Profit

We do not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets We also do not authorize our employees or representatives to make any such representations either orally or in writing If you are purchasing an existing outlet, we may provide you with the actual records of that outlet If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management by contacting Roko Zivkovic, 33 Wood Avenue South, Suite 600, Iselin, New Jersey, 08330, and -t-38591 3003 370, the Federal Trade Commission, and the appropriate state regulatory agencies