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Business Description

1-800-Flowers Com Franchise Co, Inc is a Delaware corporation that was incorporated on February 8, 2000 To simplify the language m this Disclosure Document, "Franchisor," "we" and "us" means 1-800- Flowers Com Franchise Co, Inc "You" or "Franchisee" means the business entity, person or persons who sign the Franchise Agreement Our principal business address is One Old Country Road, Fifth Floor, Carle Place, New York 11514 We do business under our corporate name as well as under the trade names "1-800- Flowers" and "1-800-Flowers Com" We do not do business under any other names Our agents for service of process are listed m Exhibit R Parents. Predecessors and Affiliates We have no predecessors We are a wholly-owned subsidiary of 1-800-Flowers Com, Inc, a Delaware corporation ("1-800-Flowers"), our parent, through another subsidiary of 1-800-Flowers, 1-800-Flowers Retail Inc, a Delaware corporation ("Retail") Our affiliates are BloomNet, Inc, a Delaware corporation ("BloomNet"), 800-Flowers, Inc, a New York corporation ("800-Flowers"), Conroy's, Inc, a California corporation ("Conroy's"), Napco Marketing Corp, a Delaware corporation ("Napco"), Cheryl & Co, an Ohio company ("Cheryl"), The Popcorn Factory, Inc, a Delaware corporation ("Popcorn"), Flowerama of America, Inc, an Iowa corporation ("Flowerama"), DesignPac Gifts LLC, an Illmois limited habihty company ("Design"), and Harry & David Operabons, Inc, a Delaware corporation ("HDO") 1-800-Flowers does not guarantee our performance under the Franchise Agreement

Prior Experience

We do not operate a business of the type being franchised 1-800-Flowers and its predecessors and affiliates have operated businesses of the type being franchised since 1970 Retail currently operates 1 retail store under the trade name "1-800-Flowers" and 8 Flowerama shops under the trade name "1-800-Flowers I Flowerama" We have offered franchises for retail flower shops since April 3, 2002 As of our fiscal year ended June 30, 2019, there were 22 franchisees operating 23 1-800-Flowers retail flower shops, 121-800-Flowers design centers doing business under the trade name "1-800-Flowers", 37 franchisees operating 42 Co-Brand retail flower shops that use both the "1-800-Flowers" name and marks and their existing name and 1 company-owned location owned by Retail We have offered 1-800-Flowers Co-Brand franchises since June 2010 and we have offered the Fruit Bouquets Program to franchisees since October 2011 Flora Plenty of America, Inc, a New York corporation ("Flora Plenty"), the predecessor of Flora Plenty, Inc, a New York corporation, which was liquidated and whose assets were distributed to Retail m June 1995, offered franchises for retail flower shops for sale from 1981 to 1982 1 Conroy's has offered franchises for retail flower shops for sale since March 1974 Between October 1995 and October 1999, Conroy's offered franchises for retail flower shops operating under the trade names "1-800- Flowers" and "Conroy's 1-800-Flowers" As of June 30, 2019, there were 21 Conroy's franchisees operating 29 retail flower shops under the trade names "1-800-Flowers I Conroy's" and "Conroy's Flowers" 1 Flowerama has offered franchises for retail flower shops for sale since 1970 As of June 30,2019, there were 33 Flowerama franchisees operating 39 retail shops under the trade name "Flowerama" and 1 retail shop under the trade name "1-800-FlowersI Flowerama" and 8 company-owned locations owned by Retail We do not offer franchises for sale m other lines of business Except for Flora Plenty, Conroy's and Flowerama, none of our affiliates have offered franchises for sale m this line of business Except for Fannie May Franchise, none of our affiliates have offered franchises for sale m any other line of business Franchises for "Coiuoy's Flowers" and "1-800-Flowers I Conroy's" shops and "Flowerama" and "1-800-Flowers I Flowerama" shops are available under separate Franchise Disclosure Documents

Business Offered

We offer 3 separate franchises in this Disclosure Document, though we may not necessarily grant you the opportunity to purchase under any of these programs Standard Franchise Program Under this program, you will sign a Franchise Agreement (Exhibit A1 to operate one 1-800-Flowers retail unit (a "Standard Franchised Unit") at a location that you select and we accept (a "Franchised Location") Your Franchised Location will be designated m your Franchise Agreement before we sign the Franchise Agreement Co-Brand Franchise Program Under this program (the "Co-Brand Franchise Program"), you will sign a Franchise Agreement and a CoBrand Franchise Addendum (Exhibit B1 to co-brand an existing retail flower shop (an "Existing Flower Shop") to a co-branded 1-800-Flowers Shop (a "Co-Branded Franchised Unit") You may, if you choose to do so, continue to operate your shop under its existing name m combination with the 1-800-Flowers brand, or you may choose to operate your shop only under the 1-800-Flowers brand Under both of these alternatives, you must add 1-800-Flowers products to your product offerings and use the 1-800-Flowers brand name and signage m and on your shop, on your delivery vehicles, and m all of your marketing efforts, with our approval As part of our Go-Brand Franchise Program, we will continue to offer opportunities for flower shops that will operate under the trade name "1-800-FlowersI Conroy's under a separate Franchise Disclosure Document Use of the term "Franchised Unit" m this Disclosure Document refers to both a Standard Franchised Unit and a Co-Branded Franchised Uptimes the context of its use indicates otherwise

Initial Fees

The amount of your initial franchise fee (the "Initial Franchise Fee") and the procedures for payment are determined by the type of franchise you purchase Initial Franchise Fee for Standard Franchised Unit You must pay us an Initial Franchise Fee of $30,000 (the "Standard Initial Franchise Fee") for a Standard Franchised Unit The Standard Initial Franchise Fee is payable m full when you sign the Franchise Agreement and IS not refundable under any circumstances If the term of your Franchise Agreement is less than 10 years, then the Standard Initial Franchise Fee may be reduced accordingly

Financing

Except as described above and below, we do not offer direct or indirect financing We do not guarantee your note, lease or any other obligation Any offer of financing we make to you will depend on your individual circumstances Our decision to offer financing is m our sole discretion and we do not guarantee that you will receive an offer; of financing from us We do not receive direct or indirect payments for arranging financing We do not currently sell, assign or discount to a third party any part of the financing arrangement we make with you, but we have the right to do so m the future We do not arrange financing from any other sources

Franchisee Revenue and Profit

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the Disclosure Document Financial performance information that differs from that included m Item 19 may be given only if (1) a franchisor provides the actual records of an existing outlet you are considering buying, or (2) a franchisor supplements the information provided m this Item 19, for example, by providing information about possible performance of a particular location or under particular circumstances We do not make any representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets We also do not authorize our employees or representatives to make any representations either orally or m writing If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management by contacting our Senior Vice President - Franchising, Vincent J McVeigh, One Old Country Road, Fifth Floor, Carle Place, New York 11514, (516) 237-6000, the Federal Trade Commission, and the appropriate state regulatory agencies