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1-800-Flowers.com

1-800-Flowers.com, Inc.

Company Information

Two Jericho Plaza, Suite 200

[email protected]

1-800-Flowers.Com Franchise Co., Inc. is a Delaware corporation which was incorporated on February 8, 2000. Their principal business address is One Old Country Road, Fifth Floor, Carle Place, New York 11514.

We offer 3 separate franchises in this Disclosure Document, though we may not necessarily grant you the opportunity to purchase under any of these programs Standard Franchise Program Under this program, you will sign a Franchise Agreement (Exhibit A1 to operate one 1-800-Flowers retail unit (a "Standard Franchised Unit") at a location that you select and we accept (a "Franchised Location") Your Franchised Location will be designated m your Franchise Agreement before we sign the Franchise Agreement Co-Brand Franchise Program Under this program (the "Co-Brand Franchise Program"), you will sign a Franchise Agreement and a CoBrand Franchise Addendum (Exhibit B1 to co-brand an existing retail flower shop (an "Existing Flower Shop") to a co-branded 1-800-Flowers Shop (a "Co-Branded Franchised Unit") You may, if you choose to do so, continue to operate your shop under its existing name m combination with the 1-800-Flowers brand, or you may choose to operate your shop only under the 1-800-Flowers brand Under both of these alternatives, you must add 1-800-Flowers products to your product offerings and use the 1-800-Flowers brand name and signage m and on your shop, on your delivery vehicles, and m all of your marketing efforts, with our approval As part of our Go-Brand Franchise Program, we will continue to offer opportunities for flower shops that will operate under the trade name "1-800-FlowersI Conroy's under a separate Franchise Disclosure Document Use of the term "Franchised Unit" m this Disclosure Document refers to both a Standard Franchised Unit and a Co-Branded Franchised Uptimes the context of its use indicates otherwise

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

2/10

Earning Transparency

1/10

Investment Accessibility

2/10

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Distribution of 1-800-Flowers.com Franchisee

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $43,650 Maximum: $70,500

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $258,500 Maximum: $932,500

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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