2nd Family
2nd Family Franchising, LLC
Company Information
1532 Liberty Rd., #105 Eldersburg, MD 21784
We were formed as a limited liability company in the State of Maryland on February 20, 2017. Our principal business address is 1532 Liberty Road, Suite 105, Eldersburg, Maryland, 21784, and our telephone number is 443-609-3640. We do business under our company name, '2nd Family' and its associated design (the 'Marks'). Our affiliate, 2nd Family Properties LLC, has registered, or has filed for registration, our primary service marks on the Principal Register of the United States Patent and Trademark Office. We do not own or operate any businesses of the type you will be operating. We have not offered franchises in any other line of business. We only offer franchises which operate under the '2nd Family' Marks. We began offering franchises on September 1, 2017. The principal business addresses of our agents for service of process are shown on Exhibit A.
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
4/10
Investment Accessibility
8/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $60,000 Maximum: $60,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $112,325 Maximum: $198,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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