7 BREW is operated by Brew Culture Franchise, LLC, based in 2710 S. 48th Street. The brand operates specialty coffee shops featuring a drive-thru format, offering a menu of customizable coffee, tea, and energy drinks.
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7 BREW provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Franchisor's assistance, advertising, computer systems, and training as described in Item 11.
The franchisor will review potential Store sites the franchisee identifies within the development territory and give then-current site criteria (population density, demographics, visibility, traffic flow, competition, accessibility, ingress/egress, size, etc.). The franchisor has no obligation to visit sites physically and will use reasonable efforts to accept or reject a proposed site within 30 days after receiving all requested information; if not accepted in writing within 30 days, the site is deemed rejected.
The franchisor will not be involved in reviewing, negotiating, approving, or accepting any lease signed for Traditional 7 BREW Stores; franchisee is solely responsible for lease matters, but the lease must incorporate the then-current Lease Rider.
The franchisor will make template Plans available and must pre-approve Adapted Plans before build-out begins and revised/as-built plans during construction. The franchisor has the right to inspect the Store during build-out.
The franchisor will provide initial training for the Managing Owner, Store managers, and other employees, described later in Item 11.
The franchisor will identify Operating Assets, inventory, supplies, minimum standards, and designated/approved suppliers, which may include the franchisor and/or its affiliates. An affiliate is an approved supplier of the Store's modular building and designated supplier of coffee equipment packages.
At its option, the franchisor will send an 'opening team' to support the Store during opening and help train supervisory employees on philosophy and Brand Standards.
The franchisor will give access to its Operations Manual (currently approximately 55 total pages), which contains Brand Standards and other obligations, and has the right to modify it periodically.
The franchisor will designate the number of Stores (no less than 10) that must be developed and opened within the development territory and the development deadlines.
During Store operation, the franchisor advises on operations, standards, purchasing, supervisory training methods, accounting, advertising, marketing, and pricing; provides additional guidance and training at franchisee's request and expense; continues access to the Operations Manual; issues and modifies Brand Standards; permits use of Marks and Confidential Information; maintains a Brand Fund; periodically inspects and monitors Store operations; periodically offers refresher training courses; and reviews advertising and promotional materials.
Franchisees contribute up to 2% of weekly Gross Sales (currently 2%) to the Brand Fund, which finances preopening support, franchisee training, marketing materials, digital marketing, social media, System Website development, national/regional/local marketing programs, promotions, public relations, market research, franchisee conferences, and technology initiatives. In 2025, approximately 20% was spent on new Store opening support/training, 55% on marketing-related activities, 20% on salaries/benefits of Brand Fund personnel, and 5% on marketing technology.
The franchisor may establish a System Website to advertise and promote 7 BREW Stores and help operate the network; owns all intellectual property in the System Website; franchisees must comply with Brand Standards for Digital Marketing and Social Media.
Franchisees must obtain and use required Computer System (point-of-sale system, tablets, etc.), estimated to cost $50,000 to $60,000, with ongoing maintenance costs estimated at $10,000 to $15,000 per year.
Furnished through virtual/distance learning and, at franchisor's option, at a designated training location. Comprised of 3 components: 2-day training for ownership, 14-day training for Store management and above, and 3-day training for hourly employees. Training currently totals 2-4 classroom hours and 138 on-the-job hours, located at Training Center in Springdale, Arkansas and affiliate-owned training stores in Northwest Arkansas. No additional fee for initial training. Administered by Makayla Moore, Vice President, Training and Operations Services.
If a Store manager fails to complete Initial Training satisfactorily, or retraining is determined necessary after inspection, the franchisor will offer a retraining session at franchisee's expense.
Franchisor may require Store managers to attend ongoing training courses (not more than 3 consecutive days or 5 days total per year). Fee for supplemental/ongoing training ranges up to $1,500 per trainer per day plus expenses. Franchisee representatives may attend an annual meeting of franchisees for up to 4 days.