Aaron's
Aaron's Inc
Company Information
400 Galleria Parkway, SE, Suite 300 Atlanta, GA 30339
Aaron’s, Inc. is a Georgia corporation, incorporated on March 28, 1962, with its principal place of business at 309 East Paces Ferry Road, N.E., Atlanta, Georgia 30305-2377. Aaron’s is one of the nation’s largest furniture lease and sales companies. Aaron’s leases and sells residential and office furniture, electronics, appliances and jewelry and currently operates 1,227 company owned showrooms in 48 states.
Aaron’s offers franchises for the establishment and operation of retail businesses that lease and sell merchandise for consumer and/or business use, under the mark “Aaron’s Sales & Lease Ownership®” (“Aaron’s Stores” or “Stores”). Aaron’s also operates companyowned Aaron’s Stores. In this Disclosure Document, an individual that signs a Franchise Agreement or Area Development Agreement with Aaron’s is referred to as “you.” If you are an entity, the term “you” includes each of your shareholders, partners, members or principals. Aaron’s Stores sell and lease residential and office furniture, consumer electronics, and home appliances and accessories primarily to consumers who do not purchase them with cash or credit. Instead, customers make semi-monthly or monthly payments to Stores, and may return the products to the Store at any time without any further payment obligations or penalty. Customers may also make continuous payments for the term stated in the lease agreement, after which the customers will own the products. Until a customer owns or returns the product, you must perform, or arrange for, repair services. Stores are typically located in free-standing locations or strip shopping centers in moderate income neighborhoods. Aaron’s began experimenting in the lease purchase business for consumer electronics and appliances in 1983. In 1987, Aaron’s began operating Aaron’s Rent-ToOwn® stores, which were exclusively devoted to the rental purchase business. In May 1990, Aaron’s began experimenting with a 12-month rental purchase program (rather than the traditional 18-month program) in 5 of its Aaron’s Rent-To-Own® stores. Due to the success of this program, Aaron’s converted all of its rental purchase units to the 12-month program in August 1990. In May 2000, Aaron’s began transitioning its rental purchase units over to sales and lease ownership programs while continuing to use the 12-month program concept. Aaron’s currently offers 6-month, 12-month, 18-month and 24-month sales and lease ownership programs to its customers.
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Franchise Rating
Franchimp Summary Rating
3/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of Aaron's Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $39,370 Maximum: $85,375
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $283,270 Maximum: $852,975
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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