Aloette
Astral Health & Beauty, Inc.
Company Information
6120 Powers Ferry Road NW The Dupree Building, Suite 300 Atlanta, GA 30339
Astral Health & Beauty, Inc. was incorporated in the Commonwealth of Pennsylvania on September 26, 1977 under the name Aloette Cosmetics, Inc. On November 8, 2005, their name was changed from Aloette Cosmetics, Inc. to their current name, Astral Health & Beauty, Inc. In 2016 they moved their headquarters from 3715 Northside Parkway NW, Building 200, Suite 200, Atlanta, Georgia 30327 to 6120 Powers Ferry Road NW, The Dupree Building, Suite 300, Atlanta, Georgia 30339. They do business under their corporate name and the names Aloette®, CosMedix®, and purminerals®. Their parent company, Astral Brands, Inc. is a Delaware corporation. They began offering Aloette® franchises on May 1, 1978.
We offer franchises granting the right to establish and operate cosmetic and beauty care product franchises under the Aloette® mark that specialize in the marketing of aloe-Vera-based skin products. The franchisee will be, among other things, expected to perform certain inventory, fulfillment, and other functions, and maintain an office separate from his or her residence. We began offering Aloette® franchises on May 1, 1978. We have operated businesses similar to the type to be operated by you since 1978. We have never offered franchises in any other line of business. We and our affiliates do, however, offer products under the CosMedix® and purminerals® brands. We reserve the right to award franchises in similar and other lines of businesses and to distribute products through other channels of distribution.
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Franchise Rating
Franchimp Summary Rating
3/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of Aloette Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $41,500 Maximum: $60,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $87,400 Maximum: $130,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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