Anytime Fitness is operated by Anytime Fitness LLC, based in 111 Weir Drive. The brand offers fitness centers providing 24-hour access through a proprietary security system, along with one-on-one, small group, and large group personal training. Centers also offer automated tanning and vending services, with standard locations spanning 4,000 to 6,000 square feet and smaller Anytime Fitness Express locations ranging from 1,500 to 4,000 square feet.
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Anytime Fitness provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
Item 11 outlines the franchisor's assistance, advertising, computer systems, and training obligations for Anytime Fitness franchisees.
Provides site selection criteria and assistance, site approval, protected territory grant, online access to Operations Manual (~48 pages), Compliance Drawing, initial training program, technology/security systems through affiliate ProVision, and assignment of a Franchise Business Consultant and Store Opening Project Manager.
Consists of self-paced online learning courses and assessments, followed by 3 to 5 days of classroom training at corporate offices in Minnesota (or virtual), and 1 to 3 days of in-person job shadowing training. Total training hours: 39 classroom, 24 on-the-job across topics such as Brand Values and Philosophy, Brand Strategy & General Marketing, Technology/Software/Security, Member Experience and Customer Service, Member Sales, Club Operations, Staffing and Hiring, One-On-Ones, Financial Acumen, Construction & Design, and AF Coaching.
Includes additional training on system changes, coaching staff training on AF Coaching tools, Vitals Training (12-16 hours every other year), AF Coaching Training ($250/person), Multiple Club Operator Training (2-day workshop for owners with 3+ clubs), Additional/On-Site Relaunch Training ($4,000 fee), Online Training, Regional Managers/Managers/Coaches Onboarding Training (online, currently free).
Each calendar year, franchisees must obtain at least 1,200 continuing engagement credits within the system. Failure to meet requirements results in a $2.00 fee per credit deficiency.
Franchisees must pay a General Advertising and Marketing Fee of $600/month (capped at greater of $600 or 2% of Gross Revenue). Local Advertising Spend Requirement varies by market tier ($600-$1,000/month). Grand Opening and Ramp Up Program requires $11,000-$23,000 depending on tier. Advertising cooperatives may be established requiring up to 2% of monthly Gross Revenue.
Franchisees must purchase Technology System from ProVision, costing $37,857-$45,462, including club management/access control software, security systems, and CCTV. Monthly Base Technology Fee of $799 includes software support and email hosting. Club Management Software required to manage operations.
Proprietary coaching ecosystem including SmartCoaching elements: bi-weekly billing, AF Coaching Dashboard, Evolt Body Composition Scanner, proprietary programming, and predictive analytics. Required elements include personal training; nutrition and recovery services are optional but may become mandatory.
Optional program allowing franchisees to partner with a Physical Therapy or Chiropractic Provider. Franchisees pay a monthly fee of 7% of revenue received from the Provider.