Anytime Fitness
Self Esteem Brands
Company Information
111 Weir Drive Woodbury, MN 55125
Anytime Fitness LLC is a Minnesota limited liability company that was originally formed as a corporation on February 22, 2002, and converted to a limited liability company in December 2009. They maintain their principal place of business at 111 Weir Drive, Woodbury, Minnesota 55125. They are owned by Self Esteem Brands, LLC (“SEB”). SEB is owned by Anytime Worldwide, LLC. The majority of Anytime Worldwide, LLC is owned by Anytime Holdings, Inc… They began offering Anytime Fitness franchises in October 2002. They began offering Anytime Fitness Express franchises in October 2006.
Our franchise system consists of fitness centers offering convenient access and one on one, small and large group training. As of the issuance date of this Disclosure Document, we require you to staff your standard Anytime Fitness center or Anytime Fitness Express center for a minimum amount of hours per week, and we require you to offer small and/or large group training and personal training services to your members, both of which may be done by you or by qualified staff that you hire. We may also require you to use a telephone answering service during the time your Anytime Fitness center is not staffed. Through an affiliate, we have developed an access and security system that allows members of an Anytime Fitness center to have access to any Anytime Fitness center 24 hours a day, automated tanning and vending services, and reciprocal benefits between centers. In limited cases, we may allow your center to not be accessible 24 hours a day. We will grant you the right to operate 1 Anytime Fitness center at a location we specify in your Franchise Agreement (the “Franchise Agreement”). The center will be an Anytime Fitness center unless we designate it as an Anytime Fitness Express center. Generally, an Anytime Fitness Express center will be a center located in an area having fewer than 7,000 people living within a 3 mile radius of the center. Anytime Fitness centers will typically have 4,000 to 6,000 square feet, while Anytime Fitness Express centers will typically have 1,500 to 4,000 square feet. We also offer to qualified people the right to develop multiple Anytime Fitness franchises within a specific territory under the terms of an Area Development Agreement. If you sign an Area Development Agreement, you will sign a separate Franchise Agreement for each Anytime Fitness (or Anytime Fitness Express) center you develop under your Area Development Agreement. You will sign the first Franchise Agreement when you sign the Area Development Agreement. The form of that agreement will be the form attached to this Disclosure Document. Later Franchise Agreements you sign will be on the form of agreement we use at the time you sign the agreement. The terms of those agreements may differ from the form attached to this Disclosure Document. The market for fitness centers is a developed market in most areas. Your customers will be the general public. Your competitors include other national fitness chains, personal training studios and local fitness centers.
1 Directors with Prior Bankruptcies
3 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
7/10
Franchise Attrition
5/10
Investment Accessibility
2/10
Summary of potential earnings
$384,958 / unit
Average Revenue During 2021Health & Fitness
Franchise System Development
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Distribution of Anytime Fitness Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $85,551 Maximum: $107,660
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $397,516 Maximum: $973,121
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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