Apartments by Marriott Bonvoy
Company Information
7750 Wisconsin Avenue
We are a publicly-traded corporation listed on the NASDAQ Stock Market. Our principal business address, and the principal business address of most of our affiliates, is 7750 Wisconsin Avenue, Bethesda, Maryland 20814 ('Marriott Headquarters'). Brands and Businesses. We and our affiliates currently do business as AC Hotels by Marriott, African Pride Hotels, Aloft Hotels, AloftSM Residences, Apartments by Marriott BonvoySM, Autograph Collection Hotels, Autograph Collection Residences, Bvlgari Hotels and Resorts, Courtyard by Marriott hotels, Delta Hotels by Marriott, Design Hotels, Edition Hotels, Edition Residences, Element Hotels, Fairfield by Marriott hotels, Fairfield Inn by Marriott hotels, Fairfield Inn & Suites by Marriott hotels, Four Points by Sheraton hotels, Gaylord Hotels, Homes & Villas by Marriott BonvoySM, JW Marriott Hotels, JW Marriott Hotels & Resorts, JW Marriott MarquisSM Hotels, JW Marriott Residences, Le Méridien Hotels & Resorts, Le MéridienSM Residences, Le Royal MéridienSM, Marriott Bonvoy, Marriott Conference Centers, Marriott Executive Apartments, Marriott Hotels, Marriott Hotels and Conference Centers, Marriott Hotels & Resorts, Marriott Marquis Hotels, MarriottSM Residences, Marriott Resorts, Marriott Suites Hotels, Moxy Hotels, MoxySM Residences, Protea Hotels by Marriott, Protea Hotel Fire & Ice!SM, Renaissance ClubSport Hotels, Renaissance Hotels, Renaissance ResidencesSM, Residence Inn by Marriott hotels, Ritz-Carlton Hotels and Resorts, RitzCarlton Reserve, The Residences at The Ritz-CarltonSM, The Ritz-Carlton Residences, The Ritz-Carlton Yacht Collection, Sheraton Hotels & Resorts, Sheraton Grand Hotels & Resorts, Sheraton Residences, SpringHill Suites by Marriott hotels, St. Regis Hotels, Resorts and Suites, St. Regis Residences, St. Regis Residence Club, The Luxury Collection Hotels, Resorts and Suites, The Luxury Collection Residence Club, Tribute Portfolio Hotels & Resorts, Tribute PortfolioSM Residences, TownePlace Suites by Marriott hotels, W Hotels, W Residences, Westin Hotels, Westin Hotels & Resorts, and Westin Residences. These brands, together with any other brands we may develop or acquire in the future, are referred to as the 'Company Brands.' Hotels operating under the Company Brands, whether owned, leased, managed, franchised, or part of a project containing a residential or condominium component operating under a Company Brand, are referred to as 'Company Brand Hotels.'
Not Available
19 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
2/10
Earning Transparency
1/10
Investment Accessibility
3/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $336,000 Maximum: $418,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $24,625,300 Maximum: $78,998,200
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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