Aqua-Tots Swim Schools
Company Information
1110 S. Greenfield Rd., Suite 201
The franchisor is Aqua-Tots Swim School Holding LLC, an Arizona limited liability company, whose brand began operation in April of 1991, with its principal business address at 1110 S. Greenfield Rd., Suite 201, Mesa, Arizona 85206.
We offer franchises for the operation of a swim instruction school (“Business”) that offers the public small group, private swim instruction and lessons, and pool parties to the general public using a unique business format under the Aqua?Tots trademarks, trade names, service marks, and logos (“Marks”). The franchise is operated under a business format in agreement with a unique system, including our valuable know how, information, trade secrets, methods, manuals, standards, designs, methods of trademark usage, copyrightable works, products and service sources and specifications, proprietary software, confidential electronic and other communications, methods of Internet usage, marketing programs, and research and development connected with the operation and promotion of the Business (collectively, the “System”) owned and developed by us and known as AQUA?TOTS (“Business”). In addition, our proprietary and development products are designed to support franchisees in their ongoing training efforts. We reserve the right to change or otherwise modify the System and add, modify, or delete any of our Products at any time in our sole discretion.
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Franchise Rating
Franchimp Summary Rating
2/10
Investment Accessibility
2/10
Franchise System Development
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Distribution of Aqua-Tots Swim Schools Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $50,930 Maximum: $67,395
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $1,619,820 Maximum: $2,939,590
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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