Assist-2-Sell
Assist-2-Sell, Inc.
Company Information
1610 Meadow Wood LaneReno, Nevada 89502
Assist-2-Sell, Inc. a Nevada corporation, incorporated in February 1990. They maintain our principal business address at 1610 Meadow Wood Lane, Reno, Nevada 89502.
We offer franchises for the operation of real estate brokerage offices throughout the United States and in Canada. These offices offer professional real estate services to the general public under the name ASSIST-2-SELL®, and other trademarks and service marks (“Marks”). The distinguishing characteristics of the ASSIST-2-SELL system ("System") include distinct methodology in using sales and promotional materials, promotional and referral services, proprietary procedures and a competitive low flat-fee commission concept. We grant you the right to operate an ASSIST-2-SELL franchised business from an approved location that you determine and that we approve. We provide you with policies, procedures and techniques designed to enable you to compete effectively in the real estate market. Your primary customers are sellers and buyers of residential properties. We do not engage in any other business activities. We have offered franchises for USA ASSIST2-SELL and ASSIST-2-SELL Offices since November 1, 1993. We have not offered franchises in any other line of business. From November 1, 1993 to December 31, 1998, we granted 1-year licenses to some individuals to use USA ASSIST-2-SELL Marks and certain portions of the System in the operation of their real estate businesses. The licenses could be renewed annually without a fee, did not require the licensee to engage in advertising and did not require the licensee to pay certain monthly minimum royalty fees and charges that are required with the franchise agreement. In addition, the licenses contained different and fewer operational requirements than the franchise agreement (such as insurance requirements, etc.). We no longer offer such licenses, and we have not offered licenses in any other line of business. You will compete with other real estate organizations for sellers and buyers of properties. Much of this competition will come from more traditional and established real estate firms, some of which are national franchise organizations. In addition, you may compete with other real estate businesses that offer similar services to the public, including other competitive low commission operations. To meet this competition, you will use distinct sales and promotional materials, provide professional real estate services, derive the benefit of the goodwill created by the Marks, and use recommended procedures, techniques and policies. The market for the real estate services you will provide is developed in many areas and developing in other areas, depending on the number of potential buyers and sellers in the areas and the number of brokerage businesses that have been established to service these potential customers.
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Franchise Rating
Franchimp Summary Rating
1/10
Investment Accessibility
1/10
Franchise System Development
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Distribution of Assist-2-Sell Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $2,995 Maximum: $2,995
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $12,520 Maximum: $33,995
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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