AB Assetco LLC
7120 Samuel Morse Drive, Suite 300
The franchisor is Benjamin Franklin Franchising SPE LLC, a Delaware limited liability company organized on March 24, 2021, with its principal place of business at 7120 Samuel Morse Drive, Suite 300, Columbia, Maryland 21046.
We award franchises for plumbing maintenance, repair and replacement, and drain cleaning services (“Plumbing Services”) businesses to be operated under the trademark BENJAMIN FRANKLIN PLUMBING. We do not engage in other business activities and do not and have never offered franchises in any other line of business. If you sign a franchise agreement, the business you operate will use the trademarks, service marks, trade names, logos, and symbols we designate (which trademarks, service marks, trade names, logos, and symbols we will call the “Licensed Marks”):to provide Plumbing Services (the “Franchised Business”). The approved Plumbing Services currently include only residential and commercial services, including maintenance, repair and replacement (including drain cleaning) and do not include industrial, remodeling or new construction services. The Franchised Business will use the methods and procedures we have developed (the “system”), which includes standards and methods of operation, accounting, marketing, advertising and public relations, and the Standards for conducting a Franchised^ Business. The standards include responsibility for warranties and guarantees of customer service levels, including customer satisfaction and timeliness guarantees. The System for conducting a Franchised Business is described in our operations manual, which we call Ox Operational Excellence or Ox (the “Operations Manual”)^ or Otherwise in other writings designated by us as part of the standards for the System (collectively with the Operations Manual, “System Standards”). Our concept is to have a franchisee operate the Franchised Business from one approved location within the franchisee's territory. However, some of our franchisees may be awarded multiple franchises in contiguous or adjoining territories. In those circumstances, those franchisees may operate their multiple franchises from an approved location in only one of their franchised territories. Franchisees will be either converting their existing, plumbing business into a Franchised Business (a “Conversion Franchise”) or will develop and open a new Plumbing Services business (a ‘Start-Up Franchise”). We may pursue opportunities to convert similar businesses operating under different trader names to a Benjamin Franklin Plumbing Franchised Business. We may provide conversion incentives to those businesses (an “Incentive Program”): The terms of the Incentive Program Vary depending on factors such as the existing sales volume of the business, the size and location of the geographic area serviced, perceived competitive advantage of the business the skills and experience of the business leaders, physical condition and of the business and its assets, operating history, our then current conversion policy, the negotiations of the parties, and other factors determined b^ us in our sole and absolute discretion. We may negotiate these incentives when and as business circumstances warrant: Pursuant to a current Incentive Program,, we offer financial incentives for certain qualified large scale prospective conversion franchises pursuant to certain terms and conditions. We will notify you in advance and in Writing if we believe you may qualify for an Incentive Program. Unless you qualify for an Incentive Program and are notified by us in writing that you qualify, you will not be entitled to receive the benefits of any Incentive Program, Any Incentive Program we offer or may offer in the future may be modified, limited, expanded, initiated, extended or terminated at any time in our sole and absolute discretion and without advance notice or amendment Of this Disclosure Document., We: also offer qualified applicants the ability to enter into; an area development agreement ;(an “Area Development Agreement”) to develop multiple Franchised Businesses within a specifically described geographic area (the “Development Area”). Each Franchised Business developed pursuant to the Area Development. Agreement will operate within a defined territory in the Development Area. Our current form of Area Develop merit Agreement is attached to this Disclosure Document as Exhibit I. The size of the Development Area will vary depending On the local market conditions and the number of Franchised Businesses to be developed, but each territory within the Development Area will be based on total population blocks of approximately 100000. The Development: Area, and the territories within the Development Area, will be determined before you sign the Area, Development Agreement and will be described in the; Area Development Agreement or an attachment to it (“Development Schedule”). You must develop the number Of Franchised Businesses specified by the Area Development Agreement in the Development Area according to, and in a sequence described in, the' Development Schedule, though you may, in our sole and absolute discretion, develop more than one Franchised Business at a time. We reserve the right to refuse to enter into an Area Development Agreement with any franchisee or prospective franchise as determined in our sole and absolute discretion, In addition, we are not required to offer Or enter into an Area Development Agreement with franchisees that develop more than one Franchised Business; For each Franchised Business developed under the Area Development Agreement, you must sign our then-current Franchise Agreement and any required amendments and related agreements, including a general release. The forms of Franchise Agreement you sign pursuant to the Area Development Agreement may be different from the form included with this Disclosure Document and may contain different terms and conditions (including but not limited to different or increased fees and other financial terms). You must also meet certain eligibility requirements in order to develop Franchised Businesses pursuant to the Area Development Agreement, including that each of your Franchised Businesses maintain a minimum revenue of$500,b()0 per year. These eligibility requirements are discussed in greater detail in Item 12. You (and your Owners if you are a business entity) must agree to be individually bound by certain obligations and covenants in the Area Development Agreement and, unless we agree otherwise, must personally guarantee your performance under the Area Development Agreement
6 Ongoing Lawsuits
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Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
5/10
$812,261 / unit
Average Revenue During 2021Maintenance & Repairs
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Upfront Franchise Fees
Minimum: $43,000 Maximum: $43,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $143,273 Maximum: $286,702
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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