Stellar Brands, LLC
6270 Morning Star Drive, Suite 120
The franchisor is BLUEFROG PLUMBING AND DRAIN, LLC, a Delaware limited liability company, with its principal business address at 6270 Morning Star Drive, Suite 120, The Colony, Texas 75056. It is a wholly owned subsidiary of Stellar Brands, LLC.
We franchise the right to operate a BLUEFROG PLUMBING + DRAIN business offering plumbing services, drain cleaning services, water and gas leak detection and repair services, and water heater, water softener, and water filtration system services using our proprietary methods and the BLUEFROG PLUMBING + DRAIN Marks, described below (the “Franchised Business”). You will operate the business in a defined geographic area (the “Territory”). As a BLUEFROG PLUMBING + DRAIN franchisee, you must operate the Franchised Business from an office located within your Territory. The location of your business premises must be approved by us unless it is your home office. If you already own a company providing plumbing service and products, you may convert your existing business to a Franchised Business (which we call a “Conversion Franchise”). Our franchises conduct business under our distinctive business format, systems, methods, procedures, designs, standards, and specifications set forth in our confidential operations manuals (the “Manuals”) using the BLUEFROG PLUMBING + DRAIN mark and other service marks that we may specify from time to time (the “Marks”).
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Franchimp Summary Rating
5/10
Earning Transparency
7/10
Investment Accessibility
3/10
$656,264 / unit
Average Revenue During 2020Maintenance & Repairs
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Upfront Franchise Fees
Minimum: $63,299 Maximum: $72,549
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $144,498 Maximum: $345,648
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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