Body20
Sequel Brands, LLC
Company Information
4000 MacArthur Blvd., Suite 800
We are a Florida Limited Liability Company formed on January 3, 2017. Our principal place of business is 101 Plaza Real South, Suite N 210, Boca Raton, FL 33432. We do business under our corporate name and under the trade names “BODY20,” “Body20” and “BODY20 Studio”. We do not do business under any other name. If we have agents in your state for service of process, they are disclosed in Exhibit A to this Disclosure Document. We commenced offering Franchised Businesses on March 8, 2018 and we commenced offering Area Representative Businesses as of March 6, 2019. We do not engage in any business other than the offer and sale of Franchised Businesses and Area Representative Businesses. We have never offered franchises in any other line of business.
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
6/10
Summary of potential earnings
$168,829 / unit
Average Revenue During 2022Fitness Centers & Gyms
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $82,930 Maximum: $120,680
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $265,345 Maximum: $455,974
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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