BodyROK
BodyROK Franchise, Limited Partnership
Company Information
138 North Meramec Avenue, Suite 108 Saint Louis, Missouri 63105
We are the franchisor for the BodyROK system. Our principal business address is 138 North Meramec Avenue, Suite 108, Saint Louis, Missouri 63105, and our telephone number is 858-212-9101. We are a limited partnership, and our General Partner is BFUSAGP, GP, Inc., whose principal address is also 138 North Meramec Avenue, Suite 108, Saint Louis, Missouri 63105. Otherwise, we have no parent entity. Our affiliate, Exercise Technologies, L.P., may from time to time sell BodyROK Pilates Machines to certain franchisees who were already in the BodyROK franchise system prior to 2022. Although Exercise Technologies, L.P. no longer sells our BodyROK Pilates Machines to franchisees, it made exceptions for a few franchisees in 2022 that were already in the system and opening new Outlets. Exercise Technologies, L.P.'s principal address is 138 North Meramec Avenue, Suite 108, Saint Louis, Missouri 63105. Exercise Technologies, L.P has never offered franchises in this or any other line of business. We do not have any other affiliates that provide products or services to our franchisees
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Franchise Rating
Franchimp Summary Rating
4/10
Investment Accessibility
4/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $111,000 Maximum: $191,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $206,750 Maximum: $675,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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