Buff City Soap

2716 Fairmount St Dallas, Texas 752

[email protected]

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Buff City Soap Franchising, LLC is a Delaware limited liability company formed on May 7, 2018. They are a wholly owned subsidiary of Buff City Soap Holdings, LLC, a Delaware limited liability company. Their principal business address is 3080 Stage Post Drive, Suite Number 104, Bartlett, TN 38133. They have offered BCS Shop retail franchises in the United States since May 2018.

We offer the opportunity to establish and operate a BCS Shop retail franchise (the “Franchised Business”) at a single, defined location (the “Franchised Location”) within the Protected Area (defined below) using our trademarks, service marks, trade names, logos and commercial symbols (the “Marks”), certain printed materials (the “Materials”), proprietary products and methods of operation (the “System”) under a Franchise Agreement you sign with us and our Operations Manual that sets forth our System Standards (the “System Standards”). A Buff City Soap personal care product retail shop (a “BCS Shop” or a “Shop”) is a clean, upscale, rustic and minimalistic retail body products shop, providing high-quality, fresh, hand-made, plant-based soaps, bath bombs, body and face products. Our products are targeted to both men and women ages 10 to 65, as well as to parents as a unique children's party offering. Our body products are made with our proprietary formulas and include our signature base products, scents, and colorants, all of which must be purchased from us or BCS Supply and must be made and sold according to our System Standards. Our shops have a well-designed, modular footprint with a standard and recognizable layout and a signature, color scheme and decor. Included in the decor is a signature reclaimed wood counter/workspace and wood display bins and tables to showcase body products. Most of our body products are produced on the premises of the shop at the Buff City Market allowing customers the opportunity to witness the production of the products. A BCS Shop offers customers the opportunity to customize products to their own scent and color preferences. A BCS Shop also offers private parties (for both children and adults) and soap making classes at the Franchised Location to maximize the revenue opportunities at each location. The Buff City Soap franchise system includes System Standards, policies and procedures for trade dress, product preparation, equipment, signage, sales and marketing, pricing guidelines, staff and employee training, customer service and retention programs, information technology (IT) and our assistance with advertising, promotion, public relations, and social media programs, all of which we may change, improve and further develop over time. Specifications for build-out, equipment and decor will be included in the system's Operations Manual library. Locations will include 1,500 to 2,100 square feet in Class A anchored retail, downtown urban centers and lifestyle retail center locations in upscale, high traffic, high visibility areas. During the development of a franchisee's initial location, we, or our designee, will provide one on-site visit to review potential sites identified by you at no charge to you. We also offer to qualified candidates a Multi-Unit Operator Agreement. Multi-Unit Operators will be provided an agreed upon protected territory in which they will be required to open and operate an agreed number of BCS Shop locations during an agreed period of time based upon a precise performance schedule for opening Shops. We anticipate four month opening cycles for Multi-Unit Operators and will base the performance schedule on that cycle. The Development Term of the performance schedule will usually be two years for a commitment of four Shops. We may extend the Development Term for a longer period for a commitment to develop more Shops. The Multi-Unit Operator Agreement is not a franchise agreement. A separate Franchise Agreement will be signed for each BCS Shop franchise that the Developer opens. During the term of the development schedule, you will be required to sign the original form of Franchise Agreement attached to the Agreement or at our option, the form of franchise agreement we then offer, which may differ from the current form of Franchise Agreement included in the Disclosure Document. If a Multi-Unit Operator fails to open and operate the Shops required under the Multi-Unit Operator Agreement, we may terminate the Multi-Unit Operator Agreement. If we terminate the Multi-Unit Operator Agreement, the Multi-Unit Operator may continue to operate the BCS Shop then open subject to compliance with the respective Franchise Agreements for the Shops. We reserve the right to require prospective franchisees to sign and perform Multi-Unit Operator Agreements in any market that we believe that a single owner for multiple Shops is more appropriate than single Shops owned by different owners.

1 Directors with Prior Bankruptcies