1723 N. Loop 1604 E, #202 San Antonio, TX 78232
C12 is a Texas limited liability company whose articles of organization were filed with the Texas Secretary of State on August 29, 2016. Previously, C12 was a North Carolina limited liability company with article filed with the North Carolina Secretary of State as of January 1, 2005. Our principal business address is 1723 North Loop 1604 E., #202, San Antonio, TX 78232. We do not have a parent entity. We do not have any affiliates.
C12 offers for sale and sells franchises. C12 does not operate any franchises itself and operates no business other than its obligations as franchisor owed to its franchisees, with the exception of C12 Atlanta LLC, a wholly-owned subsidiary operating a multi-unit franchise in the Greater Atlanta market. Shortly after C12's inception, it was determined that the franchise model was the best option for providing local Chairs equity and security while preserving the experiential brand imperative for the C12 mission. C12 and its franchisees work together for a mission, which is embedded in its own “business as ministry” construct. C12 is a missional business that employs franchise constructs.
1 Ongoing Lawsuits
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Franchimp Summary Rating
8/10
Earning Transparency
7/10
Investment Accessibility
9/10
$442,323 / unit
Average Revenue During 2021Business-Related
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Upfront Franchise Fees
Minimum: $34,500 Maximum: $59,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $36,500 Maximum: $67,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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