8029 Corporate Drive
CELLC is a Maryland limited liability company formed on June 7, 2018. We do business only under our corporate name. Our principal place of business is 1306 Bellona Avenue, Lutherville, Maryland 21093. Our agents for service of process are listed in Exhibit E. We began offering franchises on June 28, 2018. We do not operate any Celebree Schools, however, as of December 31, 2019, our affiliates operated 26 Celebree Schools (“Company Owned Schools”). Our Company Owned Schools previously operated under the name “Celebree Learning Centers.” In January 2019, we started the process of rebranding our Company Owned Schools as “Celebree Schools.” We have never offered franchises in any other line of business.
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Franchimp Summary Rating
4/10
Earning Transparency
7/10
Investment Accessibility
1/10
$1,755,324 / unit
Average Revenue During 2021Education
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Upfront Franchise Fees
Minimum: $121,200 Maximum: $121,200
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $818,000 Maximum: $2,594,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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