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CEO Focus

Company Information

9465 Counselors Row, Suite 200 Indianapolis, Indiana 46240

[email protected]

To simplify the language in this Disclosure Document, “We” means CEO FOCUS, LLC., the franchisor. "You" means the person(s) who buy(s) the franchise. CEO Focus, LLC. is an Indiana Limited Liability Company chartered on September 4, 2007. Our principal place ofbusiness is 9465 Counselors Row, Suite 200, Indianapolis, Indiana 46240 (Telephone Number 317 805 4924)

We grant franchises the right to market, sell and organize CEO Peer Groups, provide business coaching, consulting and training services for the business community. Franchisees will market and operate their businesses under the trade name “CEO Focus” for which our affiliate, Maxum Communications, Inc. was granted a Trademark on August 24, 2004, Registration Number 2,877,738. We have been given the exclusive rights to use the CEO Focus mark in franchising by Maxum.

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

10/10

Investment Accessibility

10/10

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Distribution of CEO Focus Franchisee

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $25,000 Maximum: $25,000

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $41,500 Maximum: $63,000

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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