CertaPro Painters is operated by Certa Pro Painters, Ltd., a subsidiary of FS Brands, Inc., based in 2621 Van Buren Avenue, Suite 550A. The company also conducts business under the name Certa Pro. CertaPro Painters provides residential and commercial painting services through its franchise network.
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CertaPro Painters provides a comprehensive support system designed to guide you from your first day of training through every stage of your business ownership.
CertaPro provides training and assistance to franchisees before and during the operation of their business, including management instruction, access to the confidential Operations Manual, toll-free answering service, advertising/marketing support, and ongoing guidance.
New owner training consisting of two graduated sections: Franchise Foundations 1 (virtual classroom training, in-field shadowing, and live classroom training) and Franchise Foundations 2 (additional eLearning and classroom sessions typically held twice a year). Covers subjects including Brand Experience, CertaOne/CRM Software, Estimating, Financial and Business Planning Management, Marketing, Job Site Management, Personnel/Recruiting/Management, Production Management, and Sales, totaling 42.5 hours virtual and 60-63 hours live classroom training.
During the first year, franchisees must participate in monthly web-based 1.5 hour training conference calls with other new franchisees, called a Forum Group, conducted by a member of the Development team. In the second year, the Forum 2 Group may require overnight travel.
CertaPro maintains a General Advertising Fund used for digital, print, radio, television, trade shows, internet, online directories, email marketing, and direct mail. CertaPro also maintains a Brand and Marketing Advisory Board (BMAB) that advises on marketing strategy, and franchisees may be required to participate in local advertising cooperatives.
Franchisees are required to use CertaOne, a proprietary software solution based on Microsoft Dynamics 365, customized for CRM, marketing, sales, estimating, job scheduling, and crew management. CertaPro handles billing for software licensing fees and provides technology specifications and support.
CertaPro assists franchisees in selecting office space by providing information on income levels and number of single-family dwellings in the target market, although CertaPro does not select or approve the specific site.