City2Shore
Company Information
6501 Balsam Drive Hudsonville, Michigan 49426
C2SNF is a Michigan limited liability company formed on August 14, 2015. We operate under the name City2Shore National Franchises, LLC, City2Shore Real Estate, and City2Shore. Our principal business address is 6501 Balsam Drive, Hudsonville, Michigan 49426. We offer franchises (“City2Shore Franchises” or “Franchises”) for City2Shore Businesses and have done so since March 2016. We do not conduct business under any other name or in any other line of business and we do not offer franchises in any other line of business. We do not conduct, and have never conducted, a business of the type described in this Franchise Disclosure Document. We have no predecessor or parent entities.
City2Shore franchisees operate real estate brokerage businesses that assist with the purchase, sale, or exchange of residential and commercial property. City2Shore Businesses operate under our system (“System”) using City2Shore's trademarks, service marks, trade names, and logos (the “Marks”) from an approved retail location. You will operate your City2Shore Business from an approved retail location, typically a small office located in an office complex, shopping center, shopping mall, or free-standing structure (“Office”). Each City2Shore Franchise will implement our proprietary multi-tiered real estate agent compensation program (the “Real Estate Advantage Plan” or “REAP” program). We require you to maintain a minimum number of real estate agents, which increase until the end of your third year of operation (see Item 12). You must sign our standard franchise agreement attached to this Franchise Disclosure Document as Exhibit A (“Franchise Agreement”). You may operate one City2Shore Business for each Franchise Agreement you sign. We also offer conversion opportunities (“Conversion Franchise(s)”) to existing independent businesses that provide services and products similar to those offered by City2Shore Businesses (“Conversion Owners”). Conversion Owners will sign a Franchise Agreement that will include an “Addendum for Conversion Owners,” which is attached to this Franchise Disclosure Document in Exhibit H. Conversion Owners must modify their business premises to our design plans and specifications, use the Marks, and complete our training.
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
5/10
Summary of potential earnings
$103,978 / unit
Average Revenue During 2021Travel
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $45,000 Maximum: $135,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $61,450 Maximum: $161,550
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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