Coldwell Banker Real Estate LLC
175 Park Avenue, Madison New Jersey 07940
Coldwell Banker Real Estate LLC is a California limited liability company, originally incorporated on July 16, 1981, and converted to a limited liability company on July 2, 2007. They are a direct wholly owned subsidiary of Realogy Group LLC. Their principal business address is 175 Park Avenue, Madison, NJ 07940.
We offer franchises for real estate sales offices in the United States to owners of existing real estate brokerage businesses and in certain situations we may offer a franchise to newly formed real estate brokerages (the “Franchise” or the “Business”). The Franchise authorizes you to operate a real estate sales office using the Coldwell Banker® System using the Coldwell Banker® service mark and other trademarks, service marks, trade names, designs, logos and other commercial symbols we periodically designate (collectively, the “Marks”) and using the System we have developed, which includes access to brand specific systems, productivity resources, basic business development support, education, real estate referral and broker communications procedures, marketing and advertising services, products and other support funded by the Brand Marketing Fund and various other items (the “System”), all in accordance with the terms of our Real Estate Franchise Agreement (“Franchise Agreement”) and the mandatory provisions of the Policy and Procedures Manual (“P&P Manual”). If you meet our financial, professional, operational and other standards, operate in a market in which we seek to be represented, and agree to pay our initial franchise fee, we may grant you a Franchise. The Franchise permits you to offer residential real estate brokerage services from a specified office location (the “Main Office”) and other authorized Office locations (the Main Office and other authorized office locations collectively referred to as a “Coldwell Banker® office” or “Office”) utilizing the System. You will be required to sign our Franchise Agreement (see Exhibit C-1) and Security Agreement (Exhibit F to the Franchise Agreement) and you will be able to offer only real estate brokerage services, as described above, at your franchised location, unless we provide written approval of other real estate related excluded businesses that may be operated from the Office(s), subject to the restrictions of the Franchise Agreement. For additional Branch Offices (as defined in the Franchise Agreement) that we approve, you will be required to sign our Location Addendum to the Franchise Agreement (Exhibits C-2 and C-3). Except for those expressly stated obligations in this disclosure document, the Franchise Agreement or any other agreement, including those agreements referenced herein or attached as Exhibits to this disclosure document that you sign, we and our parents, subsidiaries and affiliates make no representations or implied warranties to you either by course of conduct or otherwise. We have a diversity and veteran program under which eligible franchisees may pay a reduced initial franchise fee. As of the issuance date of this disclosure document, the reduced initial franchise fee is $5,000. This program may be modified without notice at any time. We may establish and/or eliminate any benefits as we deem in the best interests of the System. We may from time to time introduce pilot programs to qualifying franchises who operate at least one franchised office. These pilot programs may be offered in certain test markets and the terms and conditions of each office will vary depending upon circumstances.
| FDD | Effective Date | Action |
|---|
Franchimp Summary Rating
5/10
Franchise Attrition
6/10
Investment Accessibility
4/10
| Year | Units at Start of Year | Units Opened | Units Terminated | Non-Renewals | Re-Acquired by Franchisor | Ceased Operations | Units at End of Year |
|---|
| # | Name | Position | Phone |
|---|
Upfront Franchise Fees
Minimum: $25,000 Maximum: $25,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $30,375 Maximum: $309,875
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
Secure your E2 visa in the U.S. by investing in this franchise—with down payments starting at just $100k
Learn About E2 Visa OpportunitiesHelp us ensure accurate and up-to-date information by claiming this franchise. Fill out the form below to provide details, and we'll populate the page with your input.
Ask us anything about this Franchise