Comfort Keepers
CK Holdco, Inc.
Company Information
1 Park Plaza, Suite 300
The franchisor is CK Franchising, Inc., an Ohio Corporation, incorporated on February 8, 1999, with its principal business office at 1 Park Plaza, Suite 300, Irvine, CA 92614. Its ultimate parent is Elevate Care International Topco LP.
The business that you will operate under a Franchise Agreement with us (“Franchised Business”) provides homemaker/companionship and personal care services for the elderly and other adults who need assistance in daily living, as well as personal technology services and equipment. Care typically is provided in the Client’s home but may also be provided in other facilities, such as assisted living facilities. Homemaker/companionship services include companionship, meal preparation, light housekeeping, grocery and clothing shopping, grooming and dressing guidance, and assistance with recreational activities. Personal care services relate to core activities of daily living, such as eating, bathing and dressing. You will design a customized care plan for each Client, whose care needs may range from periodic care to 24/7 live-in care. The majority of your Clients will be private pay Clients. You may also choose to seek authorization from state agencies to provide Medicaid-waiver services, although we recommend that you focus your efforts on private pay Clients. You will perform background checks on and hire employees to provide care services after you have given them training in accordance with our and/or applicable law requirements. You may also offer personal technology services and equipment such as personal emergency response systems, medication management systems, and related monitoring and other services that are branded with the SafetyChoice® mark but are associated with the Comfort Keepers® mark (together, “Personal Technology Services”). You may also sell or lease personal technology equipment, without related services, that is branded with the SafetyChoice® mark and associated with the Comfort Keepers® mark (“Equipment”) and grandPads. You may also offer services that we make available through the Marketplace, including Simply to Go meals (if available in your geographic area) or any later established or rebranded meal program. You may also offer other ancillary services that we approve. We may also authorize you to offer minimally-invasive private duty nursing services (“PDN Services”) if you meet the following criteria: you complete the required PDN training offered by CKFI, you satisfy applicable state licensure requirements, you maintain specified insurance for PDN Services, and you are then and have been in good standing. You will operate the Franchised Business under the Comfort Keepers® trade name, service marks and trademarks and other marks that we own (collectively, "Marks"). (See Item 13 of this disclosure document)
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
4/10
Summary of potential earnings
$899,026 / unit
Average Revenue During 2019Senior & Personal Care Services
Franchise System Development
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Distribution of Comfort Keepers Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $55,000 Maximum: $55,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $119,560 Maximum: $190,700
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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