Conserva Irrigation
Outdoor Living Brands Holdco, LLC
Company Information
2426 Old Brick Road
The franchisor is Conserva Irrigation Franchisor, LLC, a Delaware limited liability company, founded in 2012, and is a wholly-owned subsidiary of Empower Brands. Its principal business address is 2426 Old Brick Road, Glen Allen, Virginia 23060.
We offer franchises for the operation of Irrigation Businesses under the “CONSERVA IRRIGATION” service mark, and other trademarks, trade names, service marks and logos we periodically designate (“Conserva Irrigation Marks” or “Marks”). An Irrigation Business offers a full offering of repair, maintenance, service, design and construction of irrigation systems for residential and commercial customers with an emphasis on water conservation. The franchise is operated under a business format per a unique system, including our valuable know-how, information, trade secrets, methods, Operations Manual, standards, designs, methods of trademark usage, copyrights, sources and specifications, confidential electronic and other communications, methods of Internet usage, marketing programs, and research and development connected with the operation and promotion of Irrigation Businesses (“System”). We have the right to change or otherwise modify the System at any time. You must operate your Irrigation Business per our standard business operating practices and sign our standard franchise agreement (“Franchise Agreement”). A copy of our current form Franchise Agreement is attached as Exhibit B. The geographic area granted to you under the Franchise Agreement is referred to as the “Territory.” Your Irrigation Business must offer only authorized services and products as described in the Operations Manual. We have the right to add, modify, or delete any services or products that you must offer or sell at your Irrigation Business at any time. GP: 4851-5885-7865 v3 3 CONSERVA 2019 FDD We offer a Franchise to those who meet our then-current standards and qualifications, in our determination. As a Franchise operator you may operate one Irrigation Business for each Franchise Agreement you sign with us. We will use commercially reasonable efforts to grant only one license to a franchisee for every 350,000 people (or incremental portion thereof) in a designated geographical area (“Territory”). We will use the most recent population and demographic information available in the U.S. Census Data, or other population statistical sources of our choosing to determine populations. We have the right to change, modify, or delete the population limits or any other demographic factors considered when granting Territories. In addition, we offer to select, qualified individuals that meet our then-current standards and qualifications, the opportunity to acquire the right to develop Irrigation Businesses in multiple Territories within a Designated Area (as defined in Item 12) under a development agreement attached as Exhibit C (“Development Agreement”). If you sign a Development Agreement, you will receive the right to open a certain number of Irrigation Businesses in defined Territories within the Designated Area over a defined period of time, as we determine, on the basis of the market potential and the size of the Designated Area. You must sign our then-current form of Franchise Agreement for each Irrigation Business you develop under the Development Agreement, which may contain terms different from the terms included in the current form Franchise Agreement attached to this disclosure document as Exhibit B.
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
6/10
Summary of potential earnings
$405,690 / unit
Average Gross Profit During 2020Landscaping & Lawn Care
$704,514 / unit
Average Revenue During 2020Landscaping & Lawn Care
Franchise System Development
| Year | Units at Start of Year | Units Opened | Units Terminated | Non-Renewals | Re-Acquired by Franchisor | Ceased Operations | Units at End of Year |
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Distribution of Conserva Irrigation Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $49,500 Maximum: $49,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $125,800 Maximum: $159,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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