Courtyard by Marriott
Marriott International, Inc.
Company Information
10400 Fernwood Road Bethesda, Maryland 20817
Marriott International, Inc. is a corporation incorporated under the laws of the State of Delaware in 1997. Their principal business address is 10400 Fernwood Road, Bethesda, Maryland 20817.
Courtyard by Marriott hotels (“Courtyard hotels”) are designed to offer high quality accommodations and related services to the traveling public. Courtyard hotels cater to business persons, groups, families, and vacationers, depending on their location and market orientation. Courtyard hotels generally range in size from 90 to 175 rooms, and are generally located in urban or suburban markets. Most Courtyard hotels offer a food and beverage concept known as “The BistroTM,” and include the following amenities and services in their public space: Welcome Pedestals, Media Pods, Starbucks® coffee, communal table, upgraded exercise facilities, and an outdoor terrace. All franchised Courtyard hotels in the United States and Canada are part of a single system. If approved, we will offer you a non-exclusive franchise to use our “system” in connection with the establishment, development, and operation of a Courtyard hotel at a specific location. The “system” consists of the “Courtyard” trademark and other trademarks, design criteria, and specifications for Courtyard hotels; high standards of cleanliness, quality, and service; training programs and materials; advertising, marketing, and promotional programs, including loyalty programs; a reservation system; a property management system; a revenue management system; and a quality assurance program. We may unilaterally add to, merge, discontinue, or otherwise modify components of the system at any time. Modifications to the system may be made for all Courtyard hotels or any category of those hotels. A category may have specific physical and operating standards or merely be a descriptive designation or another designation as we determine.
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Franchise Rating
Franchimp Summary Rating
3/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of Courtyard by Marriott Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $161,300 Maximum: $241,200
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $14,444,110 Maximum: $39,361,610
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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