DEFY
Rockin Jump Holdings, LLC
Company Information
86 N. University Avenue, Suite 350 Provo, Utah 84601
We are a limited liability company formed under Delaware law on July 28, 2017. Our principal business address currently is 86 N. University Avenue, Suite 350, Provo, Utah 84601. We do business under our corporate name and under the DEFY name. We offered franchises for indoor trampoline and entertainment facilities under the HOUSE OF TRIX™ mark from October 2017 until March 2018 and have no franchised facilities open and operational. We began offering DEFY franchises in October 2018. CircusTrix (defined below) operates corporate owned and operated parks under various CircusTrix names or the name DEFY (“Park” or “Parks) and may continue to do so in the future. It is CircusTrix’s intention to rebrand existing CircusTrix Parks as DEFY Parks over time. We do not engage in other business activities other than providing products and services to our franchisees and, although we reserve the right to do so, we have not offered franchises in other lines of business. To the extent that we have designated agents for service of process in other states, they are listed in Exhibit A. We do not have any predecessors.
Not Available
1 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
7/10
Investment Accessibility
3/10
Summary of potential earnings
$2,014,280 / unit
Average Revenue During 2021Entertainment
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $890,500 Maximum: $1,315,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $2,650,700 Maximum: $4,207,600
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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