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Denny's

Denny’s Corporation

Company Information

203 East Main Street

www.dennys.com

DFO, LLC’s principal business address is 203 East Main Street, Spartanburg, South Carolina 29319.

Denny's restaurants are full service, family-style restaurants that offer and serve a wide variety of food. Denny's restaurants offer a casual dining atmosphere and moderately-priced food designed to appeal to a broad spectrum of customers. We have developed and own a comprehensive system for developing and operating Denny's restaurants, which includes trademarks (Marks), building designs and layouts, equipment, ingredients, recipes and specifications for authorized food products, training, methods of inventory control as well as operational and business standards and policies (the "System"). As part of the full-service brand, we have introduced variants to the business model which include on line ordering for customer pick-up, third party delivery, and in-restaurant ordering through devices in addition to servers. We have variations of the Denny's concept called The Den. This concept may be distinguished from our standard Denny's restaurant by having a unique and modified menu. These concepts may have limited or no table service. Customers may order at a counter and seat themselves. To differentiate from a standard Denny's restaurant, these concepts may have distinct uniforms, POP specific to the concept, trade dress, brand representation and signs. These concepts may appear as a standalone restaurant or in a nontraditional location, including without limitation those described in Item 12. We reserve the right to develop, or license others to develop, The Den as that concept may evolve, in any Territory or trade area where traditional restaurants exist or may be developed, including any exclusive Territory. We offer a 1 O year nontraditional franchise agreement for $10,000. The Franchise Agreement (Exhibit D) grants you the right to develop and operate a single Denny's restaurant (Restaurant) at a specified location using the Denny's Marks and System. In exchange, you agree to pay royalty, brand building and other fees, and to operate the Restaurant in strict compliance with our standards and procedures. You will be required to sign our Payment Card Agreement (Exhibit K) and participate in our Credit Card Program. You will be required to sign the following additional contracts: 1. Supply Chain Oversight Committee Franchisee Participation Agreement (Exhibit F) 2. POS Support Agreement (Exhibit L), and 3. Denny's on Demand Agreement (Exhibit L-1) FOP refers to Franchise Development Program, which is the program under which we sell restaurants we own and establish the initial franchise. If we offer to franchise a DI-owned Denny's Restaurant through FOP, you must sign a Confidentiality Agreement (Exhibit H) and enter into a Franchise Agreement (Exhibit D-1 ). You may also be required to enter into a development agreement with us as well (Exhibit J-2). DI, with our consent, will then sell its interest in the FOP restaurant(s) to you under a Purchase Agreement (Exhibit G) and will sublease or lease to you the premises of the FOP restaurant(s) under a (Sub)Lease (Exhibit I). We may offer you the right to develop one or more Restaurants within a designated geographical area under a development agreement (Exhibit J). In this event, you will be required to enter into a separate Franchise Agreement for each Restaurant under that agreement. Restaurants must be built in accordance with our specifications; see Item 7 for Initial Investment information. Other program details can be found in Item 5 and Item 12 of this Disclosure Document. We may offer you the right to develop one or more Restaurants within a designated geographical area under an HDI agreement (Exhibit J-1). In this event, you will be required to enter into a separate Franchise Agreement for each Restaurant developed under the HDI agreement. Restaurants built under HDI must be built in accordance with our specifications; see Item 7 for Initial Investment information. Other program details can be found in Item 5 and Item 12 of this Disclosure Document. We have made arrangements with our Point of Sale (POS) vendor to sell to you the DINE POS system and software which are used in our company restaurants and most franchise restaurants, with DI providing installation, training, and some maintenance and support. DI may sell an FOP restaurant(s) to a Denny's franchisee as noted above. No other affiliate provides products or services to Denny's franchisees. The principal business address of Denny's Corporation is 203 East Main Street, Spartanburg, South Carolina, 29319. We and the Denny"s Franchisee Association (''DFA") have created a body known as the Supply Chain Oversight Committee ("SCOC") to collaborate on strategic supply chain oversight and improvements for traditional, full-service restaurants within the contiguous 48 United States. You are obligated to enter into a Franchisee Participation Agreement (Exhibit F) in the form approved from time to time by the SCOC. The food service industry is highly competitive and can be affected significantly by many factors, including changes in local, regional or national economic conditions, changes in consumer tastes, and increases in the number of, and particular location of, other restaurants, as the industry evolves.

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

6/10

Earning Transparency

10/10

Franchise Attrition

6/10

Investment Accessibility

2/10

Summary of potential earnings

Average Revenue Per Unit

$1,639,549 / unit

Average Revenue During 2021
Franchise Type:

Restaurants (Sit-Down)

$628,879

Industry Low

$3,609,791

Industry High

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Distribution of Denny's Franchisee

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $30,000 Maximum: $66,000

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $1,618,375 Maximum: $3,056,875

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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