Detroit Wing Company
DWC Holdings, LLC
Company Information
17535 E. 9 Mile Road Eastpointe, Michigan 48021
We are a Michigan limited liability company organized on November 23, 2020. As of the Issuance Date of this disclosure document, our principal place of business is 17535 E. 9 Mile Road, Eastpointe, Michigan 48021. We do business under the name “Detroit Wing Company.” We have no predecessor and have not offered franchises in other lines of businesses. We are a wholly owned subsidiary of DWC Holdings, LLC, a Michigan limited liability company (“Parent”). Our Parent’s principal place of business is 17535 E. 9 Mile Road, Eastpointe, Michigan 48021. Our Parent has never offered franchises in any line of business, nor has it ever owned or operated any Detroit Wing Company restaurants.
Not Available
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
5/10
Summary of potential earnings
$1,716,561 / unit
Average Revenue During 2020Quick Service Restaurants (QSR)
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $30,000 Maximum: $30,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $387,948 Maximum: $747,641
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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