Discovery Map
Company Information
5197 Main Street, Suite 8
The franchisor is DISCOVERY MAP INTERNATIONAL, INC., a Vermont corporation, that began offering franchises in 1993. Its principal business address is 5197 Main Street, Suite 8, P.O. Box 726, Waitsfield, Vermont 05673.
In the DISCOVERY MAP System each map is defined as a Franchised Business We franchise the right to operate a DISCOVERY MAP Franchised Business which offers a multi-media alternative advertising program m the form of illustrated tourist and visitor information maps supported by advertising space purchased by restaurants, resorts, retail stores, local attractions and other tourist-based businesses m the community and to use our SYSTEM All DISCOVERY MAP Franchised Businesses are required by us to be consistent in general appearance and professional profile There is one exception In the State of Washington, you will operate a DISCOVERY MAP Franchised Business under solely the name DESTINATION MAP Our predecessor began offering RESORT MAPS franchises m 1993
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
4/10
Investment Accessibility
8/10
Franchise System Development
| Year | Units at Start of Year | Units Opened | Units Terminated | Non-Renewals | Re-Acquired by Franchisor | Ceased Operations | Units at End of Year |
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Distribution of Discovery Map Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $26,250 Maximum: $26,750
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $29,250 Maximum: $36,300
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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