Franchise Database (Updated ) | FranChimp

DQ Treat

American Dairy Queen Corporation

Company Information

Unknown

[email protected]

American Dairy Queen Corporation (ADQ) is a Delaware corporation incorporated in 1962. ADQ’s principal business address is 7505 Metro Boulevard, Minneapolis, Minnesota 55439. ADQ does business under its corporate name and the trade names : “Dairy Queen” and “DQ”.

Not Available

9 Ongoing Lawsuits

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

1/10

Investment Accessibility

1/10

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Distribution of DQ Treat Franchisee

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $25,200 Maximum: $25,200

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $549,100 Maximum: $1,604,700

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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