Edible Arrangements

980 Hammond Drive Suite 1000 Atlanta, Georgia 303

[email protected]

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Edible Arrangements International LLC. was formed as a Delaware limited liability company on February 28, 2012.

We grant franchises for Businesses operating under the EDIBLE® name and other Marks. (In this disclosure document, we call your particular EDIBLE® Business the “Business.”) EDIBLE® Businesses operate at street-level retail locations in strip shopping centers, shopping malls, and other venues in both downtown commercial areas and suburban areas. While customers can visit your store location to order and pick up products you prepare for them, your Business also will deliver prepared products to customers away from the store’s premises. We grant you a delivery area (the “Delivery Area”) in which you may operate your Business. Certain franchisees might have the right to prepare and package certain products for, and direct-ship such products through third-party carriers (rather than deliver such products through their own refrigerated vehicles) to, recipients we specify who are located outside those franchisees’ operating areas (including to areas where existing franchisees servicing the areas are unable for any reason, including due to non-compliance, to fill the customer orders). Franchisees wanting this right (if qualified operationally and geographically) must sign a separate amendment to their Franchise Agreements and comply with our shipping rules. We offer this opportunity to our existing franchisees only on an as-needed basis depending on the coverage we need for our products. If you are renewing your franchise because its current term is about to expire, you will sign a Renewal Rider to the Franchise Agreement (attached as Exhibit K) ("Renewal Rider"), the precise version of which depends on your circumstances. Among other things, the Renewal Rider (1) modifies certain provisions in our standard Franchise Agreement that do not apply to you because your Business already is open, (2) identifies certain upgrading/remodeling requirements that are conditions to renewal, and, if applicable, (3) describes your store relocation obligations. EDIBLE® Businesses feature uniquely-designed arrangements and gift baskets whose primary ingredients are cut fresh fruit and chocolate products. Products are prepared according to specific recipes and procedures. We and Edible IP create and develop the standards and specifications for all products offered by EDIBLE® Businesses. If you acquire a franchise, you must operate your Business according to our business formats, methods, procedures, designs, layouts, standards, and specifications. EDIBLE® Businesses also offer and sell “Edible® Treats” products at their EDIBLE® store locations. Edible® Treats products are quick-serve products made with fresh fruit and other natural ingredients, including fruit smoothies, fruit salads, fruit sundaes, fruit pops, fruit and yogurt products, dipped fruit, and other treats, such as doughnuts, cookies, and cupcakes. Edible® Treats products are a required product line for EDIBLE® franchisees. Your Business will offer products to the general public throughout the year and compete with other businesses (including caterers) offering similar products, traditional and on-line florists offering floral arrangements, and other on-line and brick-and-mortar businesses selling different types of gift baskets, arrangements with fresh fruit, and other products with natural ingredients, including fruit smoothies, fruit and yogurt products, fruit salads, fruit sundaes, chocolate-covered fruit, and other treats, such as doughnuts, cookies, and cupcakes. The market for EDIBLE® products is developed in some areas where our system has grown quickly and undeveloped in other areas where our concept still is somewhat novel and distinctive compared with traditional florists. We believe that EDIBLE® products appeal to consumers because of our product quality, our service speed, and our concept’s novelty and freshness.