Elmer's Breakfast - Lunch - Dinner
Elmer’s Restaurants, Inc.
Company Information
363 High Street
The franchisor is we are crackin’ llc is Crackin’ LLC, an Oregon limited liability company, with its principal business address at 363 High Street, Eugene, OR 97401. Its parent, Elmer’s Restaurants, Inc., has operated Elmer’s Restaurants since 1960.
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Franchise Rating
Franchimp Summary Rating
5/10
Earning Transparency
7/10
Investment Accessibility
2/10
Summary of potential earnings
$1,475,053 / unit
Average Revenue During 2020Restaurants (Sit-Down)
Franchise System Development
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Distribution of Elmer's Breakfast - Lunch - Dinner Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $41,500 Maximum: $44,500
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $1,520,750 Maximum: $4,672,125
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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