Marriott International, Inc.
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Marriott International, Inc. was incorporated under the laws of the State of Delaware in 1997. Their principal business address, and the principal business address of most of their affiliates, including MIF, is 10400 Fernwood Road, Bethesda, Maryland 20817.
Fairfield by Marriott hotels are designed to offer high quality accommodations and related services to the traveling public. They cater to business persons, groups, families, and vacationers, depending on their location and market orientation. All franchised Fairfield by Marriott hotels in the United States and Canada are part of a single system. New-build Fairfield by Marriott hotels generally range in size from 83 to 141 guestrooms, approximately 25% of which are suites. Fairfield by Marriott hotels include a small sundry and snack shop called “The Market,” and generally offer a uniquely designed expanded lobby, expanded exercise room, guest laundry, business center, swimming pool, and meeting room space (based on market needs). Fairfield by Marriott hotels offer complimentary hot breakfasts each morning, among other guest services and amenities. We owned, leased, managed and franchised system hotels under the “Fairfield Inn & Suites by Marriott” mark until March 31, 2018, and most system hotels continue to operate under that mark. The system also consists of a limited number of “Fairfield Inn” hotels. Fairfield Inn hotels share many of the characteristics of Fairfield by Marriott hotels described in the paragraph above, but generally have between 63 and 100 guestrooms (with no suites or a limited number of suites). We typically do not offer franchises to operate new-build Fairfield Inn & Suites hotels or Fairfield Inn by Marriott hotels. In limited circumstances, we may permit franchisees acquiring existing hotels operating under the Fairfield Inn by Marriott or Fairfield Inn & Suites by Marriott marks to continue to use such marks. If approved, we will offer you a non-exclusive franchise to use our “System” in connection with the establishment, development, and operation of a Fairfield by Marriott, Fairfield Inn & Suites hotel, or Fairfield Inn hotel, as applicable, at a specific location. The “System” consists of the “Fairfield Inn by Marriott,” “Fairfield Inn & Suites,” or “Fairfield Inn” trademark, as applicable, and other trademarks, design criteria, and specifications for Fairfield by Marriott, Fairfield Inn & Suites or Fairfield Inn hotels; high standards of cleanliness, quality, and service; training programs and materials; advertising, marketing, and promotional programs, including loyalty programs; a reservation system; a property management system; a revenue management system; and a quality assurance program. Depending on the attributes of your hotel, we may permit you to identify your hotel as a “Fairfield by Marriott Inn & Suites” hotel. We may unilaterally add to, merge, discontinue, or otherwise modify components of the System at any time. Modifications to the System may be made for all Fairfield by Marriott hotels, Fairfield Inn & Suites hotels, and/or Fairfield Inn hotels, as applicable, or any category of those hotels. A category may have specific physical and operating standards or merely be a descriptive designation or another designation as we determine.
14 Ongoing Lawsuits
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Franchimp Summary Rating
5/10
Investment Accessibility
5/10
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Upfront Franchise Fees
Minimum: $141,300 Maximum: $218,200
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $11,130,300 Maximum: $24,664,900
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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