Fat Tuesday

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DAQ, Inc. is a Louisiana corporation that was organized on July 23, 2018. They maintain their principal place of business at 1115 N. Causeway Blvd. Suite 200, Mandeville, Louisiana 70471. They conduct business under the name and mark “Fat Tuesday” and “New Orleans Original Daiquiris”. They began offering Fat Tuesday location franchises in the third quarter of 2018.

A Fat Tuesday Location is operated in a building that bears our trade dress (interior, exterior, or both) and specializes in the sale of “Proprietary Items” (which include items such as drink mixes and other such additional products that we may periodically specify), as well as non-proprietary Items and other beverage items) for on premises and carry-out consumption (collectively, the “Products”) Among the distinguishing characteristics of a Fat Tuesday Location are that it operates under our ““Fat Tuesday" system (the “System”) Our System includes (among other things) Products, equipment layouts, signage, distinctive interior and exterior design and accessories, operational procedures, quality and uniformity of products and services offered, recipes, procedures for management and inventory control, training and assistance, marketing programs, and distinctive trade dress (all of which we may periodically change, improve, and further develop) We offer to enter into franchise agreements (“Franchise Agreements”) with qualified corporations and persons (““you") that wish to establish and operate a Fat Tuesday Location (In this disclosure document, ““you" means the person or legal entity with whom we enter into an agreement The term ““you" also refers to the direct and indirect owners of a corporation, partnership, limited liability company, or limited liability partnership that signs a Franchise Agreement as the ““franchisee ””) Linder a Franchise Agreement, we will grant you the right (and you will accept the obligation) to operate one Fat Tuesday Location (the “ Franchised Business”) at an agreed-upon specified location (the ““Approyed Location") We identify the System by means of certain trade names (for example, the “FAT TUESDAY” mark and logo), service marks, logos, emblems, and indicia of origin, as well as other trade names, service marks, and trademarks that we may periodically specify (all of these are referred to as our “Proprietary Marks”) We continue to develop, use, and control the use of our Proprietary Marks in order to identify for the public the source of services and products marketed under those marks and under the System, and to represent the System”s high standards of quality, appearance, and service Fat Tuesday Locations must operate according to our standards and procedures, as set out in our confidential manual and other written instructions relating to the operation of a Fat Tuesday Location (the “Manual””) Fat Tuesday Locations will be operated from indoor structures that bear the Proprietary Marks and are decorated to meet our specifications (including the use of our trade dress, trademark, and design) There are two different formats for Fat Tuesday Locations an “ In-Line Location" format that ranges from 500 to 1,500 square feet, and a “Free Standing Location” format that ranges from 1,800 to 3,500 square feet The difference between these two formats is principally (a) size, and that (b) a Free Standing Location has as a dedicated consumer area for consumption of products within the leased premises (in contrast to an In-Line Location, which does not) Unless otherwise referenced in this disclosure document, the term “Fat Tuesday Location” will refer to both In-Line Locations and Free Standing Locations We may also offer area development agreements ("Area Development Agreements") to qualified entities and persons ("Area Developers") in the United States The form of our Area Development Agreement is attached to this disclosure document as Exhibit B If you sign an Area Development Agreement, we will grant you the right, and you will accept the responsibility, to establish an agreed-upon number of Fat Tuesday Locations within an agreed-upon designated area (the "Development Area"), under an agreed-upon timetable (the "Development Schedule") Each Fat Tuesday Location (even if you area an Area Developer) will be constructed and operated under a Franchise Agreement The Franchise Agreement for the first Fat Tuesday Location developed under the Area Development Agreement will be in the form attached to the Area Development Agreement The Franchise Agreement for each additional Fat Tuesday Location developed will be in the form of the Franchise Agreement that we are generally offering to new franchisees at that time and may be different from the form of Franchise Agreement attached to this disclosure document.