Fish Window Cleaning Services
Fish Window Cleaning Services, Inc.
Company Information
217 Chesterfield Towne Centre, Chesterfield Mo 63005
Fish Window Cleaning was founded in January 1978 by Mike Merrick. What began as a single window cleaning operation quickly grew as demand for reliable service increased. After years of success, Mike recognized that the same opportunity existed in cities across the country. Using his experience, he developed the FISH franchise system to help entrepreneurs bring the service to their own communities. The first franchise location opened in 1998 in Tampa. Since then, FISH has expanded into the largest window cleaning franchise in the world, with more than 275 franchise locations operating coast to coast across the United States. Today, franchise owners benefit from almost 50 years of industry experience, a trusted brand, and a proven system designed for long-term success.
We grant franchises to qualified persons for the right.to own and operate a Fisi-i Window Cleaning® business (“Business”) pursuant to the terms of our current standard Fish Window Cleaning Franchise Agreement (“Franchise Agreement”). A copy of the Franchise Agreement is included in this Disclosure Document as Exhibit B. You will operate your Business within a particular geographic territory (“Territory”). The Territoiy is described in Appendix B to the Franchise Agreement. During the operation of your Business, you will use our Marks (as defined in ITEM 13), as well as our distinctive products and services, supplies, sales and business techniques and procedures. Your Business will feature the sale of window and specialty cleaning services to both residential and commercial clients. When we update our Disclosure Document, the form of franchise agreement and other agreements may change, fees and other obligations may increase, and the terms and conditions on which you may obtain a franchise may be less favorable as compared with a previous disclosure document
1 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
6/10
Summary of potential earnings
$441,862 / unit
Average Revenue During 2022Maintenance Services
Franchise System Development
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Distribution of Fish Window Cleaning Services Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $61,400 Maximum: $62,900
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $106,800 Maximum: $123,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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