Flowerama
1-800-Flowers.com, Inc.
Company Information
5108 Nordic Drive
Flowerama Of America, Inc. was incorporated in the state of Iowa on April 22, 1966. Their principal place of business is 5108 Nordic Drive, Cedar Falls, Iowa 50613. Their parent company is 1-800-Flowers Retail Inc., a Delaware corporation headquartered at One Old Country Road, Suite 500, Carle Place, New York 11514. 1-800 Retail is a wholly owned subsidiary of their ultimate parent, 1-800-Flowers.com, Inc., a Delaware corporation also headquartered in Carle Place, New York.
Not Available
2 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
2/10
Earning Transparency
1/10
Investment Accessibility
3/10
Franchise System Development
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Distribution of Flowerama Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $18,650 Maximum: $38,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $227,000 Maximum: $855,000
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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