Forte Commercial Cleaning
CALY, LLC
Company Information
4901 Morena Blvd., #209B San Diego, CA 92117
We license and train franchisees to operate a Forte™ business. As a Forte™ business, you will offer janitorial services specializing in commercial cleaning. Franchisees may generate customer contracts themselves or they may accept or reject contracts that we generate and offer to franchisees. The grant of a franchise authorizes you to engage in our complete system under the name Forte™ and other proprietary marks. Our system, which includes, among other things, confidential manuals, cleaning methods, standards for supplies, chemicals, equipment, teaching methods, merchandising, marketing, décor, the sale of products and services and other confidential business information, procedures, specifications and services as we may develop. As a Forte™ franchisee, you will have the opportunity to use the Forte™ system only within a specific territory. You will be required to establish an entity to act as the franchisee and to purchase specific materials, supplies and equipment and to strictly follow our standards, methods, policies and procedures in the operation of your franchise business, which are more particularly described in our franchise agreement attached as Exhibit “A” to this disclosure document.
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Franchise Rating
Franchimp Summary Rating
1/10
Investment Accessibility
1/10
Franchise System Development
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Distribution of Forte Commercial Cleaning Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $7,500 Maximum: $20,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $8,850 Maximum: $69,200
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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