Goldfish Swim School

2701 Industrial Row DriveTroy, Michigan 48084

[email protected]

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Goldfish Swim School Franchising LLC formed a limited liability company in Michigan on June 19, 2008 for the purpose of offering Goldfish Swim School franchises. Their principal business address is 2701 Industrial Row Drive, Troy, Michigan 48084. They have offered franchises since 2008.

We offer and grant Franchises to establish, operate and promote a swimming and water-survival instruction program that focuses on survival skills, stroke development, breathing techniques and skill coordination by offering private and group lessons for individuals of all ages and other services and products we may authorize The swim lessons provided by British Swim School Businesses vary from activities introducing babies to the water to future team and advanced skill refinement at higher class levels While British Swim School Businesses provide swim lessons to individuals of all ages, lessons are primarily focused on children ages 10 and under British Swim School Businesses operate under the name “British Swim School” and other trademarks, service marks, logos, and commercial symbols we periodically authorize (“Marks”) British Swim School Businesses have distinctive and proprietary business formats, methods, procedures, designs, layouts, standards, and specifications (together, the “System”), all of which we may improve, further develop, or otherwise modify over time Your British Swim School Business will provide private and group swim lessons from swimming pools that have been approved by us (each, a “Pool”) We anticipate that your British Swim School Business will pay a third party, such as a hotel or fitness center, to utilize a Pool during designated time periods to provide swim lessons Customers of your British Swim School Business will purchase subscriptions to attend swim lessons under the terms and conditions of the System (each, a “Swim School Subscription”) The Franchised Business may provide only authorized products and services, including swimming and water survival instruction and select retail products within a geographic area of responsibility (“Territory”) Your Territory will contain a number of “Potential Customers,” typically approximately 25,000 to 35,000 A “Potential Customer” is a child between the ages of three (3) months and ten (10) years of age The number of Potential Customers is estimated because we rely on a third party source to supply us with this data While we believe this data to be accurate within an acceptable margin of error, there is no way to guarantee or know the actual number of youth in your Territory The actual number of youth may be more or less than 25,000 to 35,000 Attachment A to the Franchise Agreement will set forth the number of Potential Customers in your Territory We may, in our sole discretion, permit you to add unoccupied zip codes, which are immediately adjacent to your Territory, from an unoccupied territory at a cost of $ 1 00 per Potential Customer located within that unoccupied zip code (the “Purchased Zip Codes”) All Purchased Zip Codes will be included in your defined Territory, and all references to “Territory” include the Purchased Zip Codes Since the Purchased Zip Codes will become part of your Territory, you must include all Potential Customers within the Purchased Zip Code(s) in the Mailer Program in which you are required to participate You must participate in the. Mailer Program and pay the associated fees described in Items 5, 6, 7 and 8 of this disclosure document As of the issuance date of this disclosure document, we or our affiliate are the only approved supplier of the Mailer Program services It is essential to the ongoing operation of the Franchised Business that you develop new customers, as well as service those existing or potential customers you develop If you receive our approval, you (we will refer to individuals, partnerships, corporations, and the owners of partnerships and corporations as “you” and “your”) will be required to sign the form of Franchise Agreement attached as Exhibit A to this Franchise Disclosure Document, for a franchise to operate a British Swim School Business (“Franchise Agreement”) Under the Franchise Agreement, you will receive the right to use the Marks and the System to operate your British Swim School Business and provide swim lessons within a specified geographic area (your “Territory”)

1 Directors with Prior Bankruptcies

2 Ongoing Lawsuits