Goosehead Insurance
Goosehead Insurance Inc.
Company Information
1500 Solana Blvd., Suite 4500 Westlake, TX 76262
Goosehead Insurance Agency, LLC was originally formed as a Texas limited liability company organized on May 16, 2008. They were reorganized as a Delaware limited liability company on November 7, 2012. Their principal place of business is 100 East Royal Lane, Suite 320, Irving, Texas 75039 (however in July 2017, they plan to move our principal place of business to 1500 Solana Boulevard, Suite 4500, Westlake, Texas 76262). They began offering franchises on November 22, 2011.
We offer a franchise program under the name “Goosehead Insurance” offering various insurance products to clients from a variety of insurance carriers (the “Franchised Business”). The Franchised Business is generally identified by the- trademarks and service marks, identified in Item 13 (the “Proprietary Marks”). The Franchised Business operates using certain business processes, technologies, trade secrets, carrier contracts, client lists, knowledge, know-hoys^, trade names, service: marks, trademarks, logos, emblems, trade dress and other intellectual property; distinctive, signage; standards and specifications for services, products, supplies, appearance, operations and management: safety standards; training and assistance; purchasing programs; and advertising, marketing, promotional and sales programs; which may be developed or changed, discontinued, improved, modified and further developed by us from time to time (the “System”). The types of insurance offered by the Franchised Businesses include property and casualty insurance (for example, home owners, automobile, boat, recreational vehicle and umbrella policies) for individuals and small businesses. If you meet the necessary state licensing requirements and our standards, you may also offer life insurance and commercial insurance through the Franchised Business. AH insurance offered by the Franchised Business must be through approved carriers that we have appointments with. Franchised Businesses may not offer any insurance products through excess and surplus lines carriers unless we are appointed with the carriers. We intend to leverage the combined purchasing power of the Franchised Businesses and TWG's ongoing relationships with carriers to obtain favorable commission rates. Our System also provides access to exclusive products with our insurance earners. A key feature of the System as of the date of this Franchise Disclosure Document is the robust back office services we provide to each Franchised Business. In particular, we manage the ongoing client service needs from our centralized contact Centers currently located in Westlake, Texas and Henderson, Nevada. This includes policy changes, proof of insurance policy inquiries and other client service needs. All of our client service employees are highly trained, licensed insurance agents, focused on driving high retention and creating new revenue opportunities through cross-selling and up-selling. In addition, out back-office services provide front-end quality control audits^, premium trust accounting commission accounting, business analytics and access to our customized technology platform
4 Ongoing Lawsuits
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Franchise Rating
Franchimp Summary Rating
7/10
Earning Transparency
7/10
Investment Accessibility
6/10
Summary of potential earnings
$135,997 / unit
Average Revenue During 2020Business-Related
Franchise System Development
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Distribution of Goosehead Insurance Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $27,000 Maximum: $65,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $40,000 Maximum: $118,500
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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