HEAVEN’s BEST
The Habit Restaurants, LLC
Company Information
17320 Red Hill Ave. Suite 140 Irvine, CA 92614
We are a limited liability company organized in Delaware on March 4, 2013. Our principal business address is 17320 Red Hill Ave. Suite 140 Irvine, CA 92614. We operate under our corporate name and the trademarks described in Item 13 (the “Marks”) and no other name. If we have an agent in your state for service of process, we disclose that agent in Exhibit A.
The “State Owner” Master Franchise and Sales and Service Representatives Until 2016, our predecessor offered qualified “state owners” the right to offer and sell their own Heaven's Best franchises in a specified Development Area (generally, an entire state). We do not offer or sell this master franchise opportunity but inherited state owner master franchisees in certain states, including: Alabama, Arizona, California, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Missouri, Nebraska, New Mexico, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, and Washington. These master franchisees previously offered and sold their own franchises and continue to service, train, and support their franchisees. We have revised or are in the process of revising our relationship with certain state owner master franchisees so that they serve as our sales and/or service representative to service, train and support new franchises for us. They provide some of the training and support services on our behalf, as required under the relevant franchise contracts within the Development Area. They receive a commission based on initial and ongoing fee payments that we collect from franchisees within the relevant Development Area. Exhibit H contains disclosures and information concerning our Heaven's Best “State Owner” master franchises and our sales and service representatives. If we decide to offer the state owner master franchise or an area representative franchise, the offering will be made through a separate franchise disclosure document. These franchises would only be offered in a franchise registration state after the franchise offering is registered in that state. International Master Franchise Rights Our predecessor previously offered international master franchise rights to qualified candidates outside of the United States. The master franchisee operates as a subfranchisor to open, sell, and develop Heaven's Best franchises in a specified international master territory. Currently, we have master franchisees in the United Kingdom and Canada. The master franchise opportunity is not offered in the United States.
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Franchise Rating
Franchimp Summary Rating
9/10
Investment Accessibility
9/10
Franchise System Development
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $36,000 Maximum: $41,900
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $55,960 Maximum: $110,100
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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