Holiday Inn
IHG (InterContinental Hotels Group)
Company Information
Three Ravinia Drive, Suite 100
Holiday Hospitality Franchising, LLC was incorporated under the name “Holiday Inns Franchising, Inc.” in Delaware on November 3, 1989. On October 20, 1997, Holiday changed its name to “Holiday Hospitality Franchising, Inc.” and on March 26, 2012 Holiday converted to a limited liability company. Holiday’s principal business address is Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346.
Holiday offers and grants franchises under the terms of a License Agreement (the “License”). The License provides for the establishment and operation of a Holiday Inn or Holiday Inn Express brand group hotel (each, a “Hotel”) under any one of the following hotel brands: Holiday Inn®, Holiday Inn® & Suites, Holiday Inn? Resort, Holiday Inn Express® and Holiday Inn Express® & Suites. The Hotel you operate will be part of a system which is appropriate for your Hotel brand (the “System”). The System is designed to provide distinctive, high quality hotel service to the public, and includes, among other things, those service marks and copyrights, trademarks and similar intellectual property rights that Holiday designates; rights to domain names and other identifications or elements used in electronic commerce made available to licensees of the System by the License; access to a reservation system operated in accordance with specifications that Holiday establishes from time to time; advertising, distribution, publicity and other marketing programs and materials; architectural drawings and architectural works, training programs and materials; confidential or proprietary information, standards, specifications and policies for construction, furnishing, operation, appearance, and guest service; programs for inspecting the hotels, measuring and assessing service, quality and consumer opinion and consulting with you; and other requirements referred to in the License, or in Holiday’s Standards for your Hotel brand (collectively, the “Standards”), and in other communications. Holiday may add elements to the System or modify or delete elements of the System. The License may include obligations for the performance of construction and renovation work specific to the property being licensed, which will be detailed in Attachment “B” to the License. You should review these obligations before signing any License.
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Franchise Rating
Franchimp Summary Rating
5/10
Investment Accessibility
5/10
Franchise System Development
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Distribution of Holiday Inn Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $94,700 Maximum: $299,700
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $17,465,626 Maximum: $26,641,650
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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