Home Clean Heroes
Home Clean Heroes Franchising, LLC
Company Information
2829 Guardian Lane, Suite 100 Virginia Beach, VA 23452
Home Clean Heroes Franchising, LLC was organized as a Virginia Limited Liability Company on August 16, 2017. They maintain their principal place of business at 2829 Guardian Lane, Suite 100, Virginia Beach, VA 23452. They began offering franchises in April 2018.
HCH Local Operations, a wholly owned subsidiary of BFB, was organized on March 2, 2017, and operates a business of the type being franchised. HCH Local Operations does not offer franchises of the type being franchised or in any other line of business. HCH Services, a wholly owned subsidiary of BFB, was organized on August 16, 2017, and will provide certain products, equipment and services to our franchisees, including the Mailer Program (a direct mail advertising program in which all franchisees must participate) and the SEO and Digital Marketing Program (a digital marketing program in which all franchisees must participate). HCH Services does not operate a business of the type being franchised and does not offer franchises in any other line of business. BFB IP, a wholly owned subsidiary of BFB, was organized on October 19, 2016, and owns certain intellectual property. BFB IP does not operate a business of the type being franchised and does not offer franchises in any other line of business. - 2 Pool Scouts, a wholly owned subsidiary of BFB, was organized on December 10, 2015, and has offered pool and spa cleaning and maintenance franchises since February 2016. Pool Scouts has never conducted business of the type described in this disclosure document. As of December 31, 2018, Pool Scouts had 16 franchisees opened and operating and 3 who had signed franchise agreements but were not yet open. PS Local Operations, a wholly owned subsidiary of BFB, was organized on October 1, 2015, and operates a business of the type being franchised by Pool Scouts. PS Local Operations does not operate a business of the type being franchised and does not offer franchises in any other line of business. PS Services, a wholly owned subsidiary of BFB, was organized on January 4, 2016, and provides certain products, equipment and services to the Pool Scouts franchisees. PS Services does not operate a business of the type being franchised and does not offer franchises in any other line of business
1 Directors with Prior Bankruptcies
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
4/10
Summary of potential earnings
$585,423 / unit
Average Gross Profit During 2021Maintenance Services
$998,118 / unit
Average Revenue During 2021Maintenance Services
Franchise System Development
| Year | Units at Start of Year | Units Opened | Units Terminated | Non-Renewals | Re-Acquired by Franchisor | Ceased Operations | Units at End of Year |
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Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $80,345 Maximum: $85,385
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $111,245 Maximum: $199,499
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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