Honest-1 Auto Care
H 1 Holdings, LLC
Company Information
100 2nd Avenue S, Suite 1203 St. Petersburg, FL 33701
We are a Nevada limited liability company formed on June 29, 2007. We do business as “Honest1” and “Honest 1.” Our principal business address is 100 2nd Avenue S, Suite 1203, St. Petersburg, Florida 33701. In July 2007, we acquired a company owned Center in Oregon from Honest 1 Auto Care, Inc., our predecessor, and we sold the Oregon Center to a franchisee in September 2007. We have offered unit franchises since July 20, 2007. We offered region developer franchises from January 2008 to January 2017 in a separate F.D.D. but no longer offer these franchises. Region Developers paid a fee for the right to develop and service a particular area so that they could develop and service a minimum number of Centers, and in return receive part of the Initial Franchise Fees and a percentage of the Royalty Fee. Existing Region Developers do not have the authority to grant unit franchises or to sign Franchise Agreements with franchisees. While Region Developers also inspect stores according to our standards for compliance purposes, Region Developers do not have management level authority over our unit franchisees and do not offer initial training. We reserve the right to own and operate Honest 1 Centers but will not own or operate a Honest 1 Center within the territory of any franchisee in good standing. With the opening of two Centers (Fall 2018 and Winter 2020), an affiliate of H 1 started conducting a business of the type to be operated by you. Other than as stated in this paragraph, we have not engaged in any other line of business and have not offered franchises in any other line of business. Our agents for service of process are disclosed in Exhibit A.
Not Available
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Franchise Rating
Franchimp Summary Rating
6/10
Earning Transparency
7/10
Investment Accessibility
4/10
Summary of potential earnings
$1,202,792 / unit
Average Revenue During 2021Automotive
Franchise System Development
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Distribution of Honest-1 Auto Care Franchisee
Employee Contact Database
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Summary of Investment Costs
Upfront Franchise Fees
Minimum: $62,500 Maximum: $65,000
Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.
These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.
While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.
Total Investment Costs
Minimum: $223,150 Maximum: $997,650
Ongoing Fees
Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.
These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.
Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.
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