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Honest Abe Roofing

Integritas Inc.

Company Information

1070 Windsor Road Terre Haute, Indiana 47802

[email protected]

We are an Indiana corporation organized on June 21, 2017. As of the Issuance Date of this disclosure document, our principal place of business is 1070 Windsor Road, Terre Haute, Indiana 47802. We do business under the names 'Honest Abe Roofing,' and 'Honest Abe Roofing, The Reliable Roofer.' We do not do business under any other name. We have not offered franchises in other lines of business. We have affiliates who operate an Honest Abe Roofing business substantially similar to the Franchised Business being offered to you. Our affiliate, Abraham Lincoln's Honest Abe Roofing, LLC ('Affiliate'), is an Indiana limited liability company, doing business as Honest Abe Roofing, the Reliable Roofer, in Terre Haute, Indiana. Our Affiliate's principal place of business is 1700 E. Woodsmall Dr., Terre Haute, Indiana 47802. Our affiliate, Honest Abe Roofing of Indianapolis, Inc. is an Indiana corporation doing business as Honest Abe Roofing in Indianapolis, Indiana. Our affiliate's principal place of business is 5601 Fortune Circle S., Indianapolis, Indiana 46241. Our affiliate, Honest Abe Roofing of Muncie, Inc. is an Indiana corporation doing business as Honest Abe Roofing in Muncie, Indiana. Our affiliate's principal place of business is 2110 W. Enterprise Avenue, Muncie, Indiana 47304. Our affiliate, Honest Abe Roofing of Dayton, Inc is an Ohio corporation doing business as Honest Abe Roofing in Dayton Ohio. Our affiliate's principal place of business is 235 Advanced Drive, Springboro OH, 45066. Our affiliate, Honest Abe Roofing of Kansas City, Inc is a Kansas corporation doing business as Honest Abe Roofing in Kansas City, Kansas. Our affiliate's principal place of business is 7001 W 79th Street, Overland Park, KS 66204. Since 2007, our Affiliates have operated 1 or more outlets that are similar to the franchise offered in this Disclosure Document. Our Affiliates currently operate 5 outlets. We may utilize one or more of our Affiliate's outlets to test our System and System improvements. Our Affiliate does not offer franchises.

Not Available

FDD Effective Date Action

Franchise Rating

Franchimp Summary Rating

5/10

Earning Transparency

7/10

Investment Accessibility

3/10

Summary of potential earnings

Average Revenue Per Unit

$2,334,716 / unit

Average Revenue During 2021
Franchise Type:

Building & Construction

$138,307

Industry Low

$2,334,716

Industry High

Franchise System Development

Year Units at Start of Year Units Opened Units Terminated Non-Renewals Re-Acquired by Franchisor Ceased Operations Units at End of Year

Employee Contact Database

# Name Position Email Phone

Summary of Investment Costs

Upfront Franchise Fees

Minimum: $35,000 Maximum: $70,000

Upfront franchise fees are the one-time payments required to secure rights to operate under an established brand, typically ranging from $20,000 to $100,000+ depending on brand value.

These fees grant access to proprietary business systems, training programs, intellectual property rights, and often territorial exclusivity—essentially purchasing the blueprint for a proven business model.

While separate from ongoing royalties, investors should evaluate these fees against expected returns, comparing fee-to-earnings ratios across opportunities and assessing how effectively franchisors reinvest these funds into system improvements.

Total Investment Costs

Minimum: $185,025 Maximum: $466,341

Ongoing Fees

Ongoing franchise fees, typically structured as royalties ranging from 4-8% of gross sales, represent the continuous payments franchisees make to maintain brand affiliation and support services.

These recurring fees fund the franchisor's operational assistance, marketing initiatives, technology updates, and continued brand development—creating a partnership where the franchisor's revenue grows alongside the franchisee's success. In addition to royalties, franchisees often contribute to national advertising funds (usually 1-3% of sales) and may incur technology fees, supply chain markups, or renewal fees depending on the franchise agreement.

Investors should carefully analyze these ongoing costs within their financial projections, as they directly impact profit margins and cash flow throughout the entire franchise relationship.

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